Question 1

What are the different markets in which
        Workfront and
        Smart AdServer compete against each other?

Accepted Answer

Workfront and
        Smart AdServer compete against each other in
        the Advertising, Display Advertising, Ad Serving, Applications Suite, Campaign Management.

Question 2

How does the market share of
        Workfront
        and Smart AdServer compare in the
        Display Advertising market?

Accepted Answer

In the Display Advertising market,
        Workfront has a
        1.68%
        market share in comparison to
        Smart AdServer’s
        1.53%.
        Since it has a better market share coverage,
        Workfront holds the
        12th
        spot in 6sense's Market Share Ranking Index for
        the Display Advertising category, while
        Smart AdServer holds the
        13th spot.

Question 3

How many customers are acquired by
        Workfront and
        Smart AdServer in the
        Display Advertising segment?

Accepted Answer

Workfront has
        4,243 customers and
        Smart AdServer has
        3,859 customers in the
        Display Advertising
        segment. Workfront has
        384 more customers than
        Smart AdServer in this category.

Question 4

What are the countries in which
        Workfront and
        Smart AdServer has more customers?

Accepted Answer

Workfront has more customers in United States, United Kingdom and Canada.
Smart AdServer has more customers in United States, Canada and United Kingdom.

Workfront Vs Smart AdServer : In-Depth Comparison

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Comparing the customer bases of Workfront and Smart AdServer

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