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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 34,208 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 15,660 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 20.64% of market share, IPInfoDB with 17.62% of market share, IPinfo.io with 16.18% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (668), Digital Marketing (593), Advertising (493).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

44155

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 44155 companies are using Data Management Platform (DMP) tools. Adform with 20.64% market share (9115 customers), IPInfoDB with 17.62% market share (7778 customers), IPinfo.io with 16.18% market share (7146 customers).

Technology

Market Share (Est.)

Customers

Adform

20.64%

9115

IPInfoDB

17.62%

7778

IPinfo.io

16.18%

7146

Sojern

7.56%

3339

Oracle BlueKai

5.03%

2222

Others

32.96%

14555

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (13849 companies), 20 - 49 employees (10829 companies), 100 - 249 employees (7239 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 15660 (48.14%), United Kingdom with 4445 (13.67%), Germany with 3025 (9.30%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (668), Digital Marketing (593), Advertising (493).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	9115	20.64
2	IPInfoDB	7778	17.62
3	IPinfo.io	7146	16.18
4	Sojern	3339	7.56
5	Oracle BlueKai	2222	5.03
6	Choozle	1843	4.17
7	IBM System i Midrange Computing Server	1607	3.64
8	ADEX	1504	3.41
9	LoopMe	1370	3.10
10	The Trade Desk	900	2.04
11	eXelate	831	1.88
12	IBM System i	673	1.52
13	Eulerian	608	1.38
14	Adobe Audience Manager	530	1.20
15	Datorama	524	1.19
16	nugg.ad	386	0.87
17	Relay42	351	0.79
18	Media Innovation Group	315	0.71
19	Cribl	254	0.58
20	Cablato	242	0.55
21	Argo	218	0.49
22	Veritas Enterprise Vault	203	0.46
23	Winshuttle	181	0.41
24	Semarchy	146	0.33
25	Amobee	130	0.29
26	SolarWinds SQL Sentry	127	0.29
27	AVEVA PI System	126	0.29
28	Ansarada	124	0.28
29	Innovis	115	0.26
30	Krux	112	0.25
31	EnterpriseDB	104	0.24
32	Epsilon	90	0.20
33	Lotame Data Management Platform (DMP)	57	0.13
34	Secoda	55	0.12
35	DQ Global	54	0.12
36	Salesforce Audience Studio	50	0.11
37	Microsoft Dynamics 365 Customer Insights	50	0.11
38	Global IDs	45	0.10
39	InterSystems IRIS	42	0.10
40	AdView	41	0.09
41	ZAP BI	40	0.09
42	Monte Carlo	36	0.08
43	Select Star	31	0.07
44	IgnitionOne	26	0.06
45	Permutive	26	0.06
46	AdDaptive	25	0.06
47	Omatic Software	25	0.06
48	Cribl Stream	24	0.05
49	Enfos	22	0.05
50	Put it Forward	21	0.05
51	MadHive	16	0.04
52	Beaconinside Proximity DMP	15	0.03
53	Oracle Datalogix	14	0.03
54	AudienceScience	14	0.03
55	Navegg	14	0.03
56	AdTheorent	12	0.03
57	Insycle	12	0.03
58	Digilant	12	0.03
59	Hopsworks	12	0.03
60	LeadFerret	11	0.02
61	Channel Pilot	11	0.02
62	ShieldQ	9	0.02
63	Vpon	9	0.02
64	RTB System	9	0.02
65	Turn	8	0.02
66	Oracle Data Cloud (Bluekai/Datalogix)	8	0.02
67	OPC Expert	7	0.02
68	Knowledge Marketing	6	0.01
69	Altrooz	6	0.01
70	ADBERT	6	0.01
71	Microsoft Intelligent Data Platform	6	0.01
72	V12 Launchpad Marketing Cloud	5	0.01
73	DigMyData	5	0.01
74	AcuityAds	5	0.01
75	webMethods OneData	5	0.01
76	OnAudience	5	0.01
77	Google Audience Center 360	4	0.01
78	Alex Solutions	4	0.01
79	MediaMath Data Management Platform	3	0.01
80	7suite	3	0.01
81	XOR Data Exchange	3	0.01
82	1plusX	2	0.00
83	MediaMath TerminalOne OS	2	0.00
84	Neustar PlatformOne	2	0.00
85	Infectious Media	2	0.00
86	Tanzu Data Services	2	0.00
87	Epicor Advanced MES	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPInfoDB, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.