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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 41,170 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 19,948 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 20.86% of market share, IPinfo.io with 16.77% of market share, IPInfoDB with 16.33% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (893), Digital Marketing (824), Advertising (742).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

57083

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 57083 companies are using Data Management Platform (DMP) tools. Adform with 20.86% market share (11906 customers), IPinfo.io with 16.77% market share (9571 customers), IPInfoDB with 16.33% market share (9319 customers).

Technology

Market Share (Est.)

Customers

Adform

20.86%

11906

IPinfo.io

16.77%

9571

IPInfoDB

16.33%

9319

Sojern

6.06%

3458

IBM System i Midrange Computing Server

4.83%

2759

Others

35.16%

20070

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (17391 companies), 20 - 49 employees (12768 companies), 100 - 249 employees (8673 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 19948 (47.87%), United Kingdom with 5535 (13.28%), Germany with 3777 (9.06%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (893), Digital Marketing (824), Advertising (742).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	11906	20.86
2	IPinfo.io	9571	16.77
3	IPInfoDB	9319	16.33
4	Sojern	3458	6.06
5	IBM System i Midrange Computing Server	2759	4.83
6	Oracle BlueKai	2407	4.22
7	Choozle	1949	3.41
8	ADEX	1573	2.76
9	The Trade Desk	1450	2.54
10	LoopMe	1413	2.48
11	IBM System i	1078	1.89
12	Datorama	967	1.69
13	Eulerian	923	1.62
14	eXelate	849	1.49
15	Adobe Audience Manager	687	1.20
16	Relay42	485	0.85
17	nugg.ad	429	0.75
18	Cribl	428	0.75
19	Veritas Enterprise Vault	383	0.67
20	Cablato	356	0.62
21	Media Innovation Group	344	0.60
22	Winshuttle	297	0.52
23	Semarchy	295	0.52
24	SolarWinds SQL Sentry	285	0.50
25	EDB Postgres AI	245	0.43
26	AVEVA PI System	226	0.40
27	Amobee	214	0.37
28	Krux	209	0.37
29	Microsoft Dynamics 365 Customer Insights	201	0.35
30	Innovis	194	0.34
31	Argo	192	0.34
32	Ansarada	120	0.21
33	Salesforce Audience Studio	104	0.18
34	Permutive	104	0.18
35	Epsilon	101	0.18
36	InterSystems IRIS	101	0.18
37	Oracle Datalogix	91	0.16
38	ZAP BI	88	0.15
39	Lotame Data Management Platform (DMP)	85	0.15
40	Navegg	85	0.15
41	Epicor Advanced MES	83	0.15
42	Global IDs	72	0.13
43	Monte Carlo	67	0.12
44	AdView	62	0.11
45	DQ Global	60	0.11
46	Secoda	60	0.11
47	IgnitionOne	58	0.10
48	Omatic Software	47	0.08
49	Cribl Stream	44	0.08
50	AdDaptive	42	0.07
51	Enfos	39	0.07
52	Hopsworks	29	0.05
53	LeadFerret	28	0.05
54	MadHive	27	0.05
55	MediaMath Data Management Platform	27	0.05
56	Beaconinside Proximity DMP	26	0.05
57	Insycle	25	0.04
58	Vpon	25	0.04
59	AdTheorent	24	0.04
60	Digilant	24	0.04
61	Microsoft Intelligent Data Platform	24	0.04
62	Put it Forward	22	0.04
63	AudienceScience	18	0.03
64	Channel Pilot	16	0.03
65	Turn	15	0.03
66	OPC Expert	15	0.03
67	Select Star	15	0.03
68	1plusX	11	0.02
69	RTB System	11	0.02
70	Alex Solutions	9	0.02
71	webMethods OneData	8	0.01
72	V12 Launchpad Marketing Cloud	7	0.01
73	Oracle Data Cloud (Bluekai/Datalogix)	7	0.01
74	Infectious Media	7	0.01
75	AcuityAds	7	0.01
76	ShieldQ	6	0.01
77	ADBERT	6	0.01
78	Google Audience Center 360	6	0.01
79	OnAudience	6	0.01
80	Tanzu Data Services	6	0.01
81	Altrooz	5	0.01
82	Knowledge Marketing	4	0.01
83	DigMyData	4	0.01
84	MediaMath TerminalOne OS	3	0.01
85	Gathr	3	0.01
86	7suite	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPinfo.io, IPInfoDB. Here, you can view a full list of Data Management Platform (DMP) tools in the market.