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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 41,241 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 19,994 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 20.73% of market share, IPinfo.io with 17.87% of market share, IPInfoDB with 16.17% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Digital Marketing (891), Marketing (880), Advertising (764).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

56572

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 56572 companies are using Data Management Platform (DMP) tools. Adform with 20.73% market share (11729 customers), IPinfo.io with 17.87% market share (10107 customers), IPInfoDB with 16.17% market share (9149 customers).

Technology

Market Share (Est.)

Customers

Adform

20.73%

11729

IPinfo.io

17.87%

10107

IPInfoDB

16.17%

9149

Sojern

5.85%

3307

IBM System i Midrange Computing Server

4.89%

2768

Others

34.49%

19512

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (16962 companies), 20 - 49 employees (12770 companies), 100 - 249 employees (8778 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 19994 (48.20%), United Kingdom with 5417 (13.06%), Germany with 3775 (9.10%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Digital Marketing (891), Marketing (880), Advertising (764).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	11729	20.73
2	IPinfo.io	10107	17.87
3	IPInfoDB	9149	16.17
4	Sojern	3307	5.85
5	IBM System i Midrange Computing Server	2768	4.89
6	Oracle BlueKai	2284	4.04
7	Choozle	1798	3.18
8	ADEX	1501	2.65
9	The Trade Desk	1468	2.59
10	LoopMe	1302	2.30
11	IBM System i	1069	1.89
12	Datorama	974	1.72
13	Eulerian	889	1.57
14	eXelate	769	1.36
15	Adobe Audience Manager	681	1.20
16	Relay42	466	0.82
17	Cribl	458	0.81
18	nugg.ad	404	0.71
19	Veritas Enterprise Vault	377	0.67
20	Cablato	342	0.60
21	Media Innovation Group	335	0.59
22	Semarchy	310	0.55
23	Winshuttle	300	0.53
24	SolarWinds SQL Sentry	286	0.51
25	EDB Postgres AI	240	0.42
26	AVEVA PI System	232	0.41
27	Amobee	215	0.38
28	Microsoft Dynamics 365 Customer Insights	209	0.37
29	Krux	207	0.37
30	Innovis	194	0.34
31	Argo	183	0.32
32	InterSystems IRIS	106	0.19
33	Salesforce Audience Studio	104	0.18
34	Ansarada	101	0.18
35	Permutive	101	0.18
36	Epsilon	96	0.17
37	ZAP BI	88	0.16
38	Lotame Data Management Platform (DMP)	85	0.15
39	Oracle Datalogix	85	0.15
40	Navegg	85	0.15
41	Epicor Advanced MES	83	0.15
42	Global IDs	74	0.13
43	Monte Carlo	69	0.12
44	Secoda	67	0.12
45	AdView	63	0.11
46	IgnitionOne	59	0.10
47	DQ Global	59	0.10
48	Omatic Software	47	0.08
49	Cribl Stream	47	0.08
50	MediaMath Data Management Platform	43	0.08
51	AdDaptive	42	0.07
52	Select Star	42	0.07
53	Enfos	38	0.07
54	Hopsworks	31	0.05
55	MadHive	28	0.05
56	LeadFerret	28	0.05
57	Vpon	26	0.05
58	AdTheorent	25	0.04
59	Microsoft Intelligent Data Platform	25	0.04
60	Beaconinside Proximity DMP	24	0.04
61	Digilant	23	0.04
62	Insycle	22	0.04
63	Put it Forward	19	0.03
64	AudienceScience	18	0.03
65	OPC Expert	17	0.03
66	Turn	16	0.03
67	Channel Pilot	15	0.03
68	1plusX	11	0.02
69	RTB System	11	0.02
70	Alex Solutions	10	0.02
71	webMethods OneData	8	0.01
72	V12 Launchpad Marketing Cloud	7	0.01
73	Infectious Media	7	0.01
74	AcuityAds	7	0.01
75	Tanzu Data Services	7	0.01
76	Oracle Data Cloud (Bluekai/Datalogix)	6	0.01
77	ADBERT	6	0.01
78	Google Audience Center 360	6	0.01
79	OnAudience	6	0.01
80	ShieldQ	5	0.01
81	Altrooz	5	0.01
82	Knowledge Marketing	4	0.01
83	DigMyData	4	0.01
84	MediaMath TerminalOne OS	3	0.01
85	Gathr	3	0.01
86	7suite	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPinfo.io, IPInfoDB. Here, you can view a full list of Data Management Platform (DMP) tools in the market.