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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2026, over 38,111 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 18,579 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 22.18% of market share, IPinfo.io with 19.50% of market share, IPInfoDB with 14.10% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (783), Digital Marketing (768), Advertising (672).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

56923

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2026

Over 56923 companies are using Data Management Platform (DMP) tools. Adform with 22.18% market share (12627 customers), IPinfo.io with 19.50% market share (11101 customers), IPInfoDB with 14.10% market share (8027 customers).

Technology

Market Share (Est.)

Customers

Adform

22.18%

12627

IPinfo.io

19.50%

11101

IPInfoDB

14.10%

8027

Sojern

6.24%

3550

Oracle BlueKai

4.17%

2372

Others

33.81%

19246

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (18411 companies), 20 - 49 employees (12398 companies), 100 - 249 employees (8346 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 18579 (45.44%), United Kingdom with 6196 (15.16%), Germany with 3719 (9.10%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (783), Digital Marketing (768), Advertising (672).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	12627	22.18
2	IPinfo.io	11101	19.50
3	IPInfoDB	8027	14.10
4	Sojern	3550	6.24
5	Oracle BlueKai	2372	4.17
6	IBM System i Midrange Computing Server	2295	4.03
7	Choozle	1701	2.99
8	ADEX	1459	2.56
9	Eulerian	1300	2.28
10	The Trade Desk	1298	2.28
11	LoopMe	1274	2.24
12	Relay42	1066	1.87
13	eXelate	849	1.49
14	Datorama	841	1.48
15	IBM System i	808	1.42
16	Adobe Audience Manager	546	0.96
17	Cribl	458	0.80
18	nugg.ad	426	0.75
19	Cablato	347	0.61
20	Media Innovation Group	335	0.59
21	Semarchy	301	0.53
22	Veritas Enterprise Vault	286	0.50
23	Winshuttle	266	0.47
24	AVEVA PI System	229	0.40
25	Argo	224	0.39
26	SolarWinds SQL Sentry	224	0.39
27	Microsoft Dynamics 365 Customer Insights	203	0.36
28	Krux	165	0.29
29	Amobee	163	0.29
30	EDB Postgres AI	155	0.27
31	Innovis	152	0.27
32	InterSystems IRIS	109	0.19
33	Permutive	96	0.17
34	Omatic Software	86	0.15
35	Salesforce Audience Studio	82	0.14
36	Navegg	80	0.14
37	Oracle Datalogix	77	0.14
38	Epsilon	77	0.14
39	Ansarada	75	0.13
40	ZAP BI	71	0.12
41	Secoda	66	0.12
42	DQ Global	65	0.11
43	Monte Carlo	63	0.11
44	Global IDs	61	0.11
45	Lotame Data Management Platform (DMP)	60	0.11
46	Enfos	58	0.10
47	IgnitionOne	46	0.08
48	MediaMath Data Management Platform	46	0.08
49	AdView	45	0.08
50	Cribl Stream	45	0.08
51	Select Star	44	0.08
52	Insycle	42	0.07
53	MadHive	37	0.07
54	Beaconinside Proximity DMP	34	0.06
55	AdDaptive	33	0.06
56	Vpon	30	0.05
57	Hopsworks	30	0.05
58	Microsoft Intelligent Data Platform	26	0.05
59	Put it Forward	22	0.04
60	AdTheorent	21	0.04
61	LeadFerret	21	0.04
62	Digilant	21	0.04
63	Epicor Advanced MES	20	0.04
64	Channel Pilot	19	0.03
65	Turn	16	0.03
66	OPC Expert	15	0.03
67	AudienceScience	14	0.02
68	AcuityAds	13	0.02
69	1plusX	11	0.02
70	RTB System	10	0.02
71	Alex Solutions	9	0.02
72	OnAudience	9	0.02
73	Tanzu Data Services	9	0.02
74	V12 Launchpad Marketing Cloud	8	0.01
75	ADBERT	8	0.01
76	ShieldQ	6	0.01
77	Altrooz	6	0.01
78	Infectious Media	6	0.01
79	Knowledge Marketing	4	0.01
80	DigMyData	4	0.01
81	7suite	4	0.01
82	webMethods OneData	4	0.01
83	Oracle Data Cloud (Bluekai/Datalogix)	3	0.01
84	Google Audience Center 360	3	0.01
85	Gathr	3	0.01
86	MediaMath TerminalOne OS	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPinfo.io, IPInfoDB. Here, you can view a full list of Data Management Platform (DMP) tools in the market.