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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 40,596 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 19,816 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 19.44% of market share, IPInfoDB with 17.04% of market share, IPinfo.io with 15.77% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (898), Digital Marketing (824), Advertising (745).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

54166

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 54166 companies are using Data Management Platform (DMP) tools. Adform with 19.44% market share (10528 customers), IPInfoDB with 17.04% market share (9232 customers), IPinfo.io with 15.77% market share (8542 customers).

Technology

Market Share (Est.)

Customers

Adform

19.44%

10528

IPInfoDB

17.04%

9232

IPinfo.io

15.77%

8542

Sojern

6.26%

3389

IBM System i Midrange Computing Server

5.08%

2753

Others

36.41%

19722

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (15610 companies), 20 - 49 employees (12399 companies), 100 - 249 employees (8576 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 19816 (48.91%), United Kingdom with 5258 (12.98%), Germany with 3601 (8.89%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (898), Digital Marketing (824), Advertising (745).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	10528	19.44
2	IPInfoDB	9232	17.04
3	IPinfo.io	8542	15.77
4	Sojern	3389	6.26
5	IBM System i Midrange Computing Server	2753	5.08
6	Oracle BlueKai	2247	4.15
7	Choozle	1971	3.64
8	ADEX	1585	2.93
9	LoopMe	1432	2.64
10	The Trade Desk	1421	2.62
11	IBM System i	1067	1.97
12	Datorama	971	1.79
13	Eulerian	933	1.72
14	eXelate	834	1.54
15	Adobe Audience Manager	712	1.31
16	Relay42	458	0.85
17	nugg.ad	404	0.75
18	Cribl	403	0.74
19	Veritas Enterprise Vault	382	0.71
20	Cablato	333	0.61
21	Media Innovation Group	324	0.60
22	Winshuttle	292	0.54
23	Semarchy	285	0.53
24	SolarWinds SQL Sentry	277	0.51
25	EnterpriseDB	234	0.43
26	AVEVA PI System	216	0.40
27	Amobee	214	0.40
28	Krux	212	0.39
29	Argo	207	0.38
30	Innovis	196	0.36
31	Microsoft Dynamics 365 Customer Insights	162	0.30
32	Ansarada	120	0.22
33	InterSystems IRIS	102	0.19
34	Salesforce Audience Studio	101	0.19
35	Epsilon	97	0.18
36	ZAP BI	89	0.16
37	Permutive	86	0.16
38	Lotame Data Management Platform (DMP)	85	0.16
39	Navegg	85	0.16
40	Epicor Advanced MES	83	0.15
41	Global IDs	75	0.14
42	Oracle Datalogix	72	0.13
43	Monte Carlo	64	0.12
44	DQ Global	62	0.11
45	AdView	61	0.11
46	IgnitionOne	59	0.11
47	Secoda	57	0.11
48	Omatic Software	47	0.09
49	Cribl Stream	47	0.09
50	AdDaptive	42	0.08
51	Enfos	38	0.07
52	Select Star	35	0.06
53	MadHive	29	0.05
54	Hopsworks	29	0.05
55	LeadFerret	28	0.05
56	MediaMath Data Management Platform	27	0.05
57	Vpon	25	0.05
58	Insycle	24	0.04
59	Digilant	24	0.04
60	AdTheorent	23	0.04
61	Put it Forward	23	0.04
62	Beaconinside Proximity DMP	22	0.04
63	Microsoft Intelligent Data Platform	18	0.03
64	AudienceScience	17	0.03
65	Channel Pilot	15	0.03
66	OPC Expert	14	0.03
67	RTB System	10	0.02
68	Alex Solutions	10	0.02
69	Turn	9	0.02
70	ShieldQ	8	0.01
71	1plusX	8	0.01
72	Oracle Data Cloud (Bluekai/Datalogix)	8	0.01
73	webMethods OneData	8	0.01
74	Infectious Media	7	0.01
75	AcuityAds	7	0.01
76	OnAudience	7	0.01
77	Tanzu Data Services	7	0.01
78	Google Audience Center 360	6	0.01
79	V12 Launchpad Marketing Cloud	5	0.01
80	Altrooz	5	0.01
81	ADBERT	5	0.01
82	Knowledge Marketing	4	0.01
83	DigMyData	4	0.01
84	MediaMath TerminalOne OS	3	0.01
85	7suite	2	0.00
86	Gathr	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPInfoDB, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.