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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2024, over 37,671 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 16,652 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are IPInfoDB with 25.23% of market share, Adform with 23.57% of market share, IPinfo.io with 10.12% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (812), Digital Marketing (686), Advertising (616).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

44910

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2024

Over 44910 companies are using Data Management Platform (DMP) tools. IPInfoDB with 25.23% market share (11332 customers), Adform with 23.57% market share (10587 customers), IPinfo.io with 10.12% market share (4547 customers).

Technology

Market Share (Est.)

Customers

IPInfoDB

25.23%

11332

Adform

23.57%

10587

IPinfo.io

10.12%

4547

Sojern

8.04%

3613

Oracle BlueKai

5.63%

2528

Others

27.39%

12303

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (11214 companies), 20 - 49 employees (9442 companies), 100 - 249 employees (5503 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 16652 (49.58%), United Kingdom with 4476 (13.33%), Germany with 3180 (9.47%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (812), Digital Marketing (686), Advertising (616).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	IPInfoDB	11332	25.23
2	Adform	10587	23.57
3	IPinfo.io	4547	10.12
4	Sojern	3613	8.04
5	Oracle BlueKai	2528	5.63
6	Choozle	2446	5.45
7	eXelate	1252	2.79
8	The Trade Desk	961	2.14
9	IBM System i	813	1.81
10	Datorama	761	1.69
11	Adobe Audience Manager	696	1.55
12	Eulerian	534	1.19
13	nugg.ad	467	1.04
14	ADEX	443	0.99
15	Media Innovation Group	367	0.82
16	Relay42	346	0.77
17	Veritas Enterprise Vault	240	0.53
18	LoopMe	232	0.52
19	Winshuttle	222	0.49
20	Cablato	216	0.48
21	Argo	204	0.45
22	Semarchy	192	0.43
23	Amobee	173	0.39
24	SolarWinds SQL Sentry	163	0.36
25	Innovis	137	0.31
26	Krux	134	0.30
27	EnterpriseDB	120	0.27
28	Monte Carlo	114	0.25
29	InterSystems IRIS	88	0.20
30	Lotame Data Management Platform (DMP)	72	0.16
31	Salesforce Audience Studio	68	0.15
32	IBM System i Midrange Computing Server	65	0.14
33	Global IDs	56	0.12
34	ZAP BI	55	0.12
35	AdView	48	0.11
36	Permutive	43	0.10
37	LeadFerret	38	0.08
38	IgnitionOne	36	0.08
39	Turn	33	0.07
40	AdDaptive	31	0.07
41	Enfos	28	0.06
42	MadHive	27	0.06
43	Omatic Software	25	0.06
44	AudienceScience	23	0.05
45	Navegg	21	0.05
46	Oracle Datalogix	20	0.04
47	Ansarada	19	0.04
48	Beaconinside Proximity DMP	17	0.04
49	Digilant	17	0.04
50	Put it Forward	16	0.04
51	AdTheorent	15	0.03
52	Vpon	14	0.03
53	Channel Pilot	14	0.03
54	Secoda	14	0.03
55	Oracle Data Cloud (Bluekai/Datalogix)	12	0.03
56	ShieldQ	11	0.02
57	Epsilon	10	0.02
58	Select Star	9	0.02
59	V12 Launchpad Marketing Cloud	8	0.02
60	Insycle	8	0.02
61	ADBERT	8	0.02
62	1plusX	7	0.02
63	MediaMath Data Management Platform	7	0.02
64	RTB System	7	0.02
65	Tanzu Data Services	7	0.02
66	DQ Global	6	0.01
67	Knowledge Marketing	5	0.01
68	7suite	5	0.01
69	XOR Data Exchange	5	0.01
70	OPC Expert	5	0.01
71	AcuityAds	5	0.01
72	webMethods OneData	5	0.01
73	Google Audience Center 360	4	0.01
74	Alex Solutions	4	0.01
75	RadiumOne Activate	3	0.01
76	Proclivity Media	3	0.01
77	Altrooz	3	0.01
78	DigMyData	3	0.01
79	Neustar PlatformOne	3	0.01
80	Infectious Media	3	0.01
81	OnAudience	3	0.01
82	Acxiom Impact	2	0.00
83	Datagres PerfAccel	2	0.00
84	performinc	2	0.00
85	MediaMath TerminalOne OS	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are IPInfoDB, Adform, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.