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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 41,164 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 19,945 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 20.77% of market share, IPinfo.io with 17.91% of market share, IPInfoDB with 16.22% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Digital Marketing (885), Marketing (881), Advertising (761).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

56459

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 56459 companies are using Data Management Platform (DMP) tools. Adform with 20.77% market share (11725 customers), IPinfo.io with 17.91% market share (10111 customers), IPInfoDB with 16.22% market share (9155 customers).

Technology

Market Share (Est.)

Customers

Adform

20.77%

11725

IPinfo.io

17.91%

10111

IPInfoDB

16.22%

9155

Sojern

5.86%

3310

IBM System i Midrange Computing Server

4.87%

2750

Others

34.38%

19408

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (16961 companies), 20 - 49 employees (12747 companies), 100 - 249 employees (8744 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 19945 (48.19%), United Kingdom with 5410 (13.07%), Germany with 3769 (9.11%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Digital Marketing (885), Marketing (881), Advertising (761).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	11725	20.77
2	IPinfo.io	10111	17.91
3	IPInfoDB	9155	16.22
4	Sojern	3310	5.86
5	IBM System i Midrange Computing Server	2750	4.87
6	Oracle BlueKai	2289	4.05
7	Choozle	1795	3.18
8	ADEX	1500	2.66
9	The Trade Desk	1463	2.59
10	LoopMe	1303	2.31
11	IBM System i	1068	1.89
12	Datorama	970	1.72
13	Eulerian	888	1.57
14	eXelate	769	1.36
15	Adobe Audience Manager	679	1.20
16	Relay42	464	0.82
17	Cribl	434	0.77
18	nugg.ad	404	0.72
19	Veritas Enterprise Vault	379	0.67
20	Cablato	342	0.61
21	Media Innovation Group	335	0.59
22	Semarchy	300	0.53
23	Winshuttle	294	0.52
24	SolarWinds SQL Sentry	284	0.50
25	EDB Postgres AI	242	0.43
26	AVEVA PI System	226	0.40
27	Amobee	214	0.38
28	Krux	208	0.37
29	Microsoft Dynamics 365 Customer Insights	203	0.36
30	Innovis	192	0.34
31	Argo	183	0.32
32	Ansarada	125	0.22
33	InterSystems IRIS	106	0.19
34	Salesforce Audience Studio	103	0.18
35	Permutive	101	0.18
36	Epsilon	97	0.17
37	ZAP BI	88	0.16
38	Lotame Data Management Platform (DMP)	86	0.15
39	Oracle Datalogix	85	0.15
40	Navegg	85	0.15
41	Epicor Advanced MES	83	0.15
42	Global IDs	73	0.13
43	Monte Carlo	69	0.12
44	AdView	63	0.11
45	DQ Global	59	0.10
46	IgnitionOne	57	0.10
47	Omatic Software	47	0.08
48	Cribl Stream	45	0.08
49	AdDaptive	42	0.07
50	Select Star	42	0.07
51	Enfos	39	0.07
52	Hopsworks	30	0.05
53	MadHive	28	0.05
54	LeadFerret	28	0.05
55	MediaMath Data Management Platform	27	0.05
56	Vpon	25	0.04
57	Microsoft Intelligent Data Platform	25	0.04
58	AdTheorent	24	0.04
59	Beaconinside Proximity DMP	24	0.04
60	Insycle	24	0.04
61	Secoda	24	0.04
62	Digilant	23	0.04
63	Put it Forward	20	0.04
64	AudienceScience	18	0.03
65	OPC Expert	17	0.03
66	Turn	16	0.03
67	Channel Pilot	16	0.03
68	1plusX	11	0.02
69	RTB System	11	0.02
70	Alex Solutions	9	0.02
71	webMethods OneData	8	0.01
72	V12 Launchpad Marketing Cloud	7	0.01
73	Infectious Media	7	0.01
74	AcuityAds	7	0.01
75	Oracle Data Cloud (Bluekai/Datalogix)	6	0.01
76	ADBERT	6	0.01
77	Google Audience Center 360	6	0.01
78	OnAudience	6	0.01
79	Tanzu Data Services	6	0.01
80	ShieldQ	5	0.01
81	Altrooz	5	0.01
82	Knowledge Marketing	4	0.01
83	DigMyData	4	0.01
84	MediaMath TerminalOne OS	3	0.01
85	Gathr	3	0.01
86	7suite	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPinfo.io, IPInfoDB. Here, you can view a full list of Data Management Platform (DMP) tools in the market.