Question 1

What are the different markets in which
        mParticle and
        Acxiom compete against each other?

Accepted Answer

mParticle and
        Acxiom compete against each other in
        the Customer Data Integration, Cross-Channel Marketing Automation, Mobile Analytics, Personalization.

Question 2

How does the market share of
        mParticle
        and Acxiom compare in the
        Customer Data Integration market?

Accepted Answer

In the Customer Data Integration market,
        mParticle has a
        4.12%
        market share in comparison to
        Acxiom’s
        0.83%.
        Since it has a better market share coverage,
        mParticle holds the
        4th
        spot in 6sense's Market Share Ranking Index for
        the Customer Data Integration category, while
        Acxiom holds the
        10th spot.

Question 3

How many customers are acquired by
        mParticle and
        Acxiom in the
        Customer Data Integration segment?

Accepted Answer

mParticle has
        1,412 customers and
        Acxiom has
        283 customers in the
        Customer Data Integration
        segment. mParticle has
        1129 more customers than
        Acxiom in this category.

Question 4

What are the countries in which
        mParticle and
        Acxiom has more customers?

Accepted Answer

mParticle has more customers in United States, Canada and United Kingdom.
Acxiom has more customers in United States, United Kingdom and India.

mParticle Vs Acxiom : In-Depth Comparison

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Comparing the customer bases of mParticle and Acxiom

Comparing the market share of mParticle and Acxiom

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