Question 1

What are the different markets in which
        Tapad and
        Specefic Media compete against each other?

Accepted Answer

Tapad and
        Specefic Media compete against each other in
        the Cross-Device Targeting, Online Audience Data, Demand Side Platform (DSP).

Question 2

How does the market share of
        Tapad
        and Specefic Media compare in the
        Cross-Device Targeting market?

Accepted Answer

In the Cross-Device Targeting market,
        Tapad has a
        26.70%
        market share in comparison to
        Specefic Media’s
        1.60%.
        Since it has a better market share coverage,
        Tapad holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Cross-Device Targeting category, while
        Specefic Media holds the
        6th spot.

Question 3

How many customers are acquired by
        Tapad and
        Specefic Media in the
        Cross-Device Targeting segment?

Accepted Answer

Tapad has
        2,700 customers and
        Specefic Media has
        162 customers in the
        Cross-Device Targeting
        segment. Tapad has
        2538 more customers than
        Specefic Media in this category.

Question 4

What are the countries in which
        Tapad and
        Specefic Media has more customers?

Accepted Answer

Tapad has more customers in United States, Brazil and France.
Specefic Media has more customers in United States, Brazil and India.

Tapad Vs Specefic Media : In-Depth Comparison

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Comparing the customer bases of Tapad and Specefic Media

Comparing the market share of Tapad and Specefic Media

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