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Oracle Marketing Cloud (formerly Responsys)

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Oracle Marketing Cloudis a solution that integrates cross-channel, content, and social marketing with data management for the enterprise.

Cross-Channel Advertising
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Market Share of Oracle Marketing Cloud (formerly Responsys)

Current Customer(s)

1302

Market Share (Est.)

8.03%

Ranking

#4

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 25.23%, Amazon Advertising with 25.17%, Skai with 19.84% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Criteo Dynamic Retargeting409325.23%Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting
Amazon Advertising408325.17%Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising
Skai321919.84%Oracle Marketing Cloud (formerly Responsys) vs Skai
Kwanko12887.94%Oracle Marketing Cloud (formerly Responsys) vs Kwanko
WideOrbit4582.82%Oracle Marketing Cloud (formerly Responsys) vs WideOrbit
Vox Advertising4122.54%Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising
Nanigans2501.54%Oracle Marketing Cloud (formerly Responsys) vs Nanigans
Intent IQ2251.39%Oracle Marketing Cloud (formerly Responsys) vs Intent IQ
Conversion Logic2071.28%Oracle Marketing Cloud (formerly Responsys) vs Conversion Logic
YellowHammer1070.66%Oracle Marketing Cloud (formerly Responsys) vs YellowHammer
Rakuten Display (formerly MediaForge)1060.65%Oracle Marketing Cloud (formerly Responsys) vs Rakuten Display (formerly MediaForge)
PropellerAds1040.64%Oracle Marketing Cloud (formerly Responsys) vs PropellerAds
MediaShakers770.47%Oracle Marketing Cloud (formerly Responsys) vs MediaShakers
Refined Ads760.47%Oracle Marketing Cloud (formerly Responsys) vs Refined Ads
ContactLab680.42%Oracle Marketing Cloud (formerly Responsys) vs ContactLab
IgnitionOne590.36%Oracle Marketing Cloud (formerly Responsys) vs IgnitionOne
CheckM8330.20%Oracle Marketing Cloud (formerly Responsys) vs CheckM8
Videology200.12%Oracle Marketing Cloud (formerly Responsys) vs Videology
Cappture180.11%Oracle Marketing Cloud (formerly Responsys) vs Cappture
Brightcom80.05%Oracle Marketing Cloud (formerly Responsys) vs Brightcom
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Popular Comparisons

Top Competitors and Alternatives of Oracle Marketing Cloud (formerly Responsys)

The top three of Oracle Marketing Cloud (formerly Responsys)’s competitors in the Cross-Channel Advertising category are Criteo Dynamic Retargeting with 25.23%, Amazon Advertising with 25.17%, Skai with 19.84% market share.

Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting

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Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising

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Oracle Marketing Cloud (formerly Responsys) vs Skai

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Oracle Marketing Cloud (formerly Responsys) vs Kwanko

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Oracle Marketing Cloud (formerly Responsys) vs WideOrbit

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Oracle Marketing Cloud (formerly Responsys) vs Vox Advertising

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Oracle Marketing Cloud (formerly Responsys) vs Nanigans

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Oracle Marketing Cloud (formerly Responsys) vs Intent IQ

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Customers of Oracle Marketing Cloud (formerly Responsys)

Around the world in 2025, over 1302 companies have started using Oracle Marketing Cloud (formerly Responsys) as Cross-Channel Advertising tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Qantas10,000+MascotNew South WalesAustralia
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Visma10,000+OsloOsloNorway
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Ingram Micro10,000+IrvineCaliforniaUnited States
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The University Of Auckland10,000+AucklandAucklandNew Zealand
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VML10,000+DetroitMichiganUnited States
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Michael Kors10,000+New York CityNew YorkUnited States
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Thomson Reuters10,000+TorontoOntarioCanada
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STARK10,000+FrederiksbergCapital RegionDenmark
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El Puerto De Liverpool, S.A.B. De C.V.10,000+Mexico CityMexico CityMexico
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Kroton Educacional10,000+Belo HorizonteMinas GeraisBrazil
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Oracle Marketing Cloud (formerly Responsys) Customers by Products and Services

The top three products and services offering customers that use Oracle Marketing Cloud (formerly Responsys) for Cross-Channel Advertising are Accessories (70), Digital Marketing (66), Footwear (52).

Customers

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Oracle Marketing Cloud (formerly Responsys) Customers by Employee Size

The majority of Oracle Marketing Cloud (formerly Responsys)'s customers for the cross-channel-advertising category fall in the company size of 1,000 - 4,999 employees (278 companies), 10,000+ employees (260 companies), 100 - 249 employees (207 companies).

Employee Size

Oracle Marketing Cloud (formerly Responsys) Customers by Geography

The top three geographies of Oracle Marketing Cloud (formerly Responsys) for cross-channel-advertising are the United States with 633(58.29%), Brazil with 125(11.51%), United Kingdom with 97(8.93%) customers respectively.

Customers

Employees of Oracle Marketing Cloud (formerly Responsys)

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Also see other Products/Services by Oracle Marketing Cloud (formerly Responsys) in:

Email Service Provider
Cross-Channel Advertising

FAQ

Find answers to the most often asked questions by users.

Who are the top Oracle Marketing Cloud (formerly Responsys) competitors?

Oracle Marketing Cloud (formerly Responsys)’s Top competitors in the cross-channel-advertising category are Criteo Dynamic Retargeting, Amazon Advertising, Skai. You can view a full list of Oracle Marketing Cloud (formerly Responsys) competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Oracle Marketing Cloud (formerly Responsys) and 40,000 other technologies on the internet. You can also compare Oracle Marketing Cloud (formerly Responsys) and its feature with top competitors here : Oracle Marketing Cloud (formerly Responsys) vs Criteo Dynamic Retargeting Oracle Marketing Cloud (formerly Responsys) vs Amazon Advertising Oracle Marketing Cloud (formerly Responsys) vs Skai.

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What is Oracle Marketing Cloud (formerly Responsys) customer distribution based on company size?

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What is Oracle Marketing Cloud (formerly Responsys) market share in the cross-channel-advertising?

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What are the top countries that use Oracle Marketing Cloud (formerly Responsys)?

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What are the top industries that use Oracle Marketing Cloud (formerly Responsys)?

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