iStock
iStock is a stock content marketplace for user-generated stock photos, vectors and illustrations, and video clips.
Market Share of iStock
Current Customer(s)
27649
Market Share (Est.)
11.00%
Ranking
#3
Top Competitors and Alternatives of iStock
The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 35.83%, Pexels with 30.74%, PhotoBucket with 4.78% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Unsplash | 90027 | 35.83% | iStock vs Unsplash |
| Pexels | 77241 | 30.74% | iStock vs Pexels |
| PhotoBucket | 12013 | 4.78% | iStock vs PhotoBucket |
| Iconfinder | 11427 | 4.55% | iStock vs Iconfinder |
| MyFonts | 9321 | 3.71% | iStock vs MyFonts |
| Behance | 5458 | 2.17% | iStock vs Behance |
| Depositphotos | 4279 | 1.70% | iStock vs Depositphotos |
| Shutterstock | 3230 | 1.29% | iStock vs Shutterstock |
| Sitecore CMS | 2851 | 1.13% | iStock vs Sitecore CMS |
| Bigstock | 2009 | 0.80% | iStock vs Bigstock |
| Visually | 1286 | 0.51% | iStock vs Visually |
| Silktide | 1265 | 0.50% | iStock vs Silktide |
| Written | 849 | 0.34% | iStock vs Written |
| VectorStock | 664 | 0.26% | iStock vs VectorStock |
| Pond5 | 517 | 0.21% | iStock vs Pond5 |
| Pixelarity | 512 | 0.20% | iStock vs Pixelarity |
| PhotoDune | 258 | 0.10% | iStock vs PhotoDune |
| Stocksy | 107 | 0.04% | iStock vs Stocksy |
| Fotolia | 62 | 0.02% | iStock vs Fotolia |
| PhotoSpin | 44 | 0.02% | iStock vs PhotoSpin |
Popular Comparisons
Top Competitors and Alternatives of iStock
The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 35.83%, Pexels with 30.74%, PhotoBucket with 4.78% market share.
iStock vs Unsplash
iStock vs Pexels
iStock vs PhotoBucket
iStock vs Iconfinder
iStock vs MyFonts
iStock vs Behance
iStock vs Depositphotos
iStock vs Shutterstock
Customers of iStock
Around the world in 2025, over 27373 companies have started using iStock as Content Marketplace tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Caritas - Altenheim Don Bosco | 10,000+ | Munich | Bavaria | Germany |     |
| Rabobank | 10,000+ | Utrecht | Utrecht | Netherlands | |
| Technische Hochschule Mittelhessen | 10,000+ | Giessen | Hesse | Germany | |
| VML | 10,000+ | Detroit | Michigan | United States | |
| Evangelische Kirche von Westfalen | 10,000+ | Bielefeld | North Rhine-Westphalia | Germany | |
| Government Of Alberta | 10,000+ | Edmonton | Alberta | Canada | |
| Universidad De Buenos Aires | 10,000+ | Buenos Aires | Buenos Aires F.D. | Argentina | |
| Genpact | 10,000+ | New York City | New York | United States | |
| Simi Valley Unified School District | 10,000+ | Simi Valley | California | United States | |
| NBCUNIVERSAL MEDIA, LLC. | 10,000+ | New York City | New York | United States | |
Uncover hidden demand and identify accounts ready to buy with 6sense Intent Data.
iStock Customers by Products and Services
The top three products and services offering customers that use iStock for Content Marketplace are Marketing (182), Social Media (166), Seo (145).
Customers
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iStock Customers by Employee Size
The majority of iStock's customers for the content-marketplace category fall in the company size of 0 - 9 employees (15978 companies), 20 - 49 employees (5393 companies), 100 - 249 employees (1800 companies).
Employee Size
iStock Customers by Geography
The top three geographies of iStock for content-marketplace are the Germany with 9821(42.72%), United States with 7030(30.58%), India with 1338(5.82%) customers respectively.
Customers
Employees of iStock
Also see other Products/Services by iStock in:
FAQ
Find answers to the most often asked questions by users.
Who are the top iStock competitors?
iStock’s Top competitors in the content-marketplace category are Unsplash, Pexels, PhotoBucket. You can view a full list of iStock competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of iStock and 40,000 other technologies on the internet. You can also compare iStock and its feature with top competitors here : iStock vs Unsplash iStock vs Pexels iStock vs PhotoBucket.
What is iStock customer distribution based on company size?
What is iStock market share in the content-marketplace?
What are the top countries that use iStock?
What are the top industries that use iStock?
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