iStock
iStock is a stock content marketplace for user-generated stock photos, vectors and illustrations, and video clips.
Market Share of iStock
Current Customer(s)
26878
Market Share (Est.)
10.98%
Ranking
#3
Top Competitors and Alternatives of iStock
The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 35.84%, Pexels with 30.58%, PhotoBucket with 4.81% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Unsplash | 87761 | 35.84% | iStock vs Unsplash |
| Pexels | 74881 | 30.58% | iStock vs Pexels |
| PhotoBucket | 11779 | 4.81% | iStock vs PhotoBucket |
| Iconfinder | 11272 | 4.60% | iStock vs Iconfinder |
| MyFonts | 9214 | 3.76% | iStock vs MyFonts |
| Behance | 5393 | 2.20% | iStock vs Behance |
| Depositphotos | 4206 | 1.72% | iStock vs Depositphotos |
| Shutterstock | 3196 | 1.31% | iStock vs Shutterstock |
| Sitecore CMS | 2811 | 1.15% | iStock vs Sitecore CMS |
| Bigstock | 2009 | 0.82% | iStock vs Bigstock |
| Silktide | 1252 | 0.51% | iStock vs Silktide |
| Visually | 1073 | 0.44% | iStock vs Visually |
| Written | 838 | 0.34% | iStock vs Written |
| VectorStock | 646 | 0.26% | iStock vs VectorStock |
| Pond5 | 508 | 0.21% | iStock vs Pond5 |
| Pixelarity | 508 | 0.21% | iStock vs Pixelarity |
| PhotoDune | 256 | 0.10% | iStock vs PhotoDune |
| Stocksy | 105 | 0.04% | iStock vs Stocksy |
| Fotolia | 62 | 0.03% | iStock vs Fotolia |
| PhotoSpin | 42 | 0.02% | iStock vs PhotoSpin |
Popular Comparisons
Top Competitors and Alternatives of iStock
The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 35.84%, Pexels with 30.58%, PhotoBucket with 4.81% market share.
iStock vs Unsplash
iStock vs Pexels
iStock vs PhotoBucket
iStock vs Iconfinder
iStock vs MyFonts
iStock vs Behance
iStock vs Depositphotos
iStock vs Shutterstock
Customers of iStock
Around the world in 2025, over 26734 companies have started using iStock as Content Marketplace tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Österreichische Ärztekammer | 10,000+ | Vienna | Vienna | Austria |    |
| Technische Hochschule Mittelhessen | 10,000+ | Giessen | Hesse | Germany |  |
| Digitalpoint | 10,000+ | Honolulu | Hawaii | United States | |
| Orange County Public Schools | 10,000+ | Orlando | Florida | United States | |
| Wir sind Kunststoff | 10,000+ | Germany | | ||
| ciscolinksys | 10,000+ | Ho Chi Minh City | Vietnam | | |
| HubSpot | 10,000+ | Newton | Massachusetts | United States | |
| University Of Washington | 10,000+ | Seattle | Washington | United States | |
| U.S. Department Of Homeland Security | 10,000+ | Washington, D.C. | Washington, D.C. | United States | |
| Simi Valley Unified School District | 10,000+ | Simi Valley | California | United States | |
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iStock Customers by Products and Services
The top three products and services offering customers that use iStock for Content Marketplace are Marketing (182), Social Media (166), Seo (145).
Customers
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iStock Customers by Employee Size
The majority of iStock's customers for the content-marketplace category fall in the company size of 0 - 9 employees (15342 companies), 20 - 49 employees (5321 companies), 10 - 19 employees (1822 companies).
Employee Size
iStock Customers by Geography
The top three geographies of iStock for content-marketplace are the Germany with 9778(43.30%), United States with 6827(30.23%), India with 1284(5.69%) customers respectively.
Customers
Employees of iStock
Also see other Products/Services by iStock in:
FAQ
Find answers to the most often asked questions by users.
Who are the top iStock competitors?
iStock’s Top competitors in the content-marketplace category are Unsplash, Pexels, PhotoBucket. You can view a full list of iStock competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of iStock and 40,000 other technologies on the internet. You can also compare iStock and its feature with top competitors here : iStock vs Unsplash iStock vs Pexels iStock vs PhotoBucket.
What is iStock customer distribution based on company size?
What is iStock market share in the content-marketplace?
What are the top countries that use iStock?
What are the top industries that use iStock?
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