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iStock

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iStock is a stock content marketplace for user-generated stock photos, vectors and illustrations, and video clips.

Content Marketplace
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Market Share of iStock

Current Customer(s)

24558

Market Share (Est.)

12.18%

Ranking

#3

Top Competitors and Alternatives of iStock

The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 37.25%, Pexels with 26.73%, PhotoBucket with 5.27% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Unsplash7512637.25%iStock vs Unsplash
Pexels5390926.73%iStock vs Pexels
PhotoBucket106275.27%iStock vs PhotoBucket
Iconfinder100444.98%iStock vs Iconfinder
MyFonts87854.36%iStock vs MyFonts
Depositphotos39061.94%iStock vs Depositphotos
Behance37911.88%iStock vs Behance
Shutterstock26171.30%iStock vs Shutterstock
Sitecore CMS16530.82%iStock vs Sitecore CMS
Bigstock14970.74%iStock vs Bigstock
Written11010.55%iStock vs Written
Visually10590.53%iStock vs Visually
Silktide9610.48%iStock vs Silktide
VectorStock5000.25%iStock vs VectorStock
Pixelarity4580.23%iStock vs Pixelarity
Pond54520.22%iStock vs Pond5
PhotoDune2390.12%iStock vs PhotoDune
Stocksy1460.07%iStock vs Stocksy
PhotoSpin400.02%iStock vs PhotoSpin
Fotolia390.02%iStock vs Fotolia
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Popular Comparisons

Top Competitors and Alternatives of iStock

The top three of iStock’s competitors in the Content Marketplace category are Unsplash with 37.25%, Pexels with 26.73%, PhotoBucket with 5.27% market share.

iStock vs Unsplash

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iStock vs Pexels

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iStock vs PhotoBucket

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iStock vs Iconfinder

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iStock vs MyFonts

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iStock vs Depositphotos

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iStock vs Behance

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iStock vs Shutterstock

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Customers of iStock

Around the world in 2025, over 24558 companies have started using iStock as Content Marketplace tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Sutherland Labs10,000+San FranciscoCaliforniaUnited States
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Simi Valley Unified School District10,000+Simi ValleyCaliforniaUnited States
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ITT Systems10,000+Colorado SpringsColoradoUnited States
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AG2R LA MONDIALE10,000+ParisIle-de-FranceFrance
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Universidad De Buenos Aires10,000+Buenos AiresBuenos Aires F.D.Argentina
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International Telecommunication Union10,000+GeneveGenevaSwitzerland
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KIRCHHOFF Group10,000+IserlohnNorth Rhine-WestphaliaGermany
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Know Your Meme10,000+BrooklynNew YorkUnited States
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MEDIAN Unternehmensgruppe B.V. & Co. KG10,000+BerlinBerlinGermany
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IB Nord10,000+NeubrandenburgMecklenburg-VorpommernGermany
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iStock Customers by Products and Services

The top three products and services offering customers that use iStock for Content Marketplace are Marketing (197), Social Media (176), Seo (164).

Customers

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iStock Customers by Employee Size

The majority of iStock's customers for the content-marketplace category fall in the company size of 0 - 9 employees (13923 companies), 20 - 49 employees (5344 companies), 100 - 249 employees (1735 companies).

Employee Size

iStock Customers by Geography

The top three geographies of iStock for content-marketplace are the Germany with 8327(40.28%), United States with 6620(32.02%), India with 1171(5.66%) customers respectively.

Customers

Employees of iStock

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Also see other Products/Services by iStock in:

Content Marketplace

FAQ

Find answers to the most often asked questions by users.

Who are the top iStock competitors?

iStock’s Top competitors in the content-marketplace category are Unsplash, Pexels, PhotoBucket. You can view a full list of iStock competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of iStock and 40,000 other technologies on the internet. You can also compare iStock and its feature with top competitors here : iStock vs Unsplash iStock vs Pexels iStock vs PhotoBucket.

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What is iStock customer distribution based on company size?

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What is iStock market share in the content-marketplace?

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What are the top countries that use iStock?

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What are the top industries that use iStock?

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