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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7635194

Market Share (Est.)

89.47%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.11%, Vidyard with 0.81%, Mixpanel with 0.58% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software945281.11%Google Analytics vs Tableau Software
Vidyard695450.81%Google Analytics vs Vidyard
Mixpanel491900.58%Google Analytics vs Mixpanel
Agile CRM428530.50%Google Analytics vs Agile CRM
Visual Website Optimizer357140.42%Google Analytics vs Visual Website Optimizer
Segment344480.40%Google Analytics vs Segment
SAP Crystal Server331310.39%Google Analytics vs SAP Crystal Server
Smartlook324690.38%Google Analytics vs Smartlook
Leadfeeder302160.35%Google Analytics vs Leadfeeder
HeapAnalytics286140.34%Google Analytics vs HeapAnalytics
Amplitude281050.33%Google Analytics vs Amplitude
SAP Business Objects273720.32%Google Analytics vs SAP Business Objects
SEMrush244020.29%Google Analytics vs SEMrush
Campaign Monitor234780.28%Google Analytics vs Campaign Monitor
Looker173580.20%Google Analytics vs Looker
Oracle Business Intelligence167000.20%Google Analytics vs Oracle Business Intelligence
Keen IO154130.18%Google Analytics vs Keen IO
Piwik PRO154030.18%Google Analytics vs Piwik PRO
Qlik142120.17%Google Analytics vs Qlik
Tableau Server139340.16%Google Analytics vs Tableau Server
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.11%, Vidyard with 0.81%, Mixpanel with 0.58% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Segment

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Google Analytics vs SAP Crystal Server

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Google Analytics vs Smartlook

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Customers of Google Analytics

Around the world in 2025, over 7571685 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
AssisTT10,000+IstanbulIstanbulTurkey
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Altice Europe NV10,000+LuxembourgLuxembourgLuxembourg
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APSeven10,000+JundiaiSao PauloBrazil
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Metro by T-Mobile10,000+RichardsonTexasUnited States
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SRPMIC10,000+ScottsdaleArizonaUnited States
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Dusky Stallion Education and Training Services (DSETS) Private Limited10,000+SonipatHaryanaIndia
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Compass Group10,000+MadridMadridSpain
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Bhumi10,000+ChennaiTamil NaduIndia
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Deputy Sheriffs Association Of Bexar County10,000+San AntonioTexasUnited States
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Ministry Of Education, Singapore10,000+SingaporeCentral SingaporeSingapore
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (35236), Digital Marketing (22479), Social Media (22268).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4450080 companies), 20 - 49 employees (1574029 companies), 100 - 249 employees (523400 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2530630(47.21%), United Kingdom with 576362(10.75%), France with 318214(5.94%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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