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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

6477017

Market Share (Est.)

88.65%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.29%, Vidyard with 0.74%, Agile CRM with 0.59% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software944801.29%Google Analytics vs Tableau Software
Vidyard540930.74%Google Analytics vs Vidyard
Agile CRM434280.59%Google Analytics vs Agile CRM
Mixpanel428890.59%Google Analytics vs Mixpanel
SAP Crystal Server340880.47%Google Analytics vs SAP Crystal Server
Visual Website Optimizer329130.45%Google Analytics vs Visual Website Optimizer
Segment292990.40%Google Analytics vs Segment
Smartlook275260.38%Google Analytics vs Smartlook
Leadfeeder270880.37%Google Analytics vs Leadfeeder
SAP Business Objects270680.37%Google Analytics vs SAP Business Objects
HeapAnalytics253480.35%Google Analytics vs HeapAnalytics
SEMrush247520.34%Google Analytics vs SEMrush
Campaign Monitor223830.31%Google Analytics vs Campaign Monitor
Amplitude191340.26%Google Analytics vs Amplitude
Oracle Business Intelligence169020.23%Google Analytics vs Oracle Business Intelligence
Looker143910.20%Google Analytics vs Looker
Tableau Server143840.20%Google Analytics vs Tableau Server
Qlik141890.19%Google Analytics vs Qlik
Piwik PRO140870.19%Google Analytics vs Piwik PRO
Keen IO136530.19%Google Analytics vs Keen IO
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.29%, Vidyard with 0.74%, Agile CRM with 0.59% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Agile CRM

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Google Analytics vs Mixpanel

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Google Analytics vs SAP Crystal Server

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Segment

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Google Analytics vs Smartlook

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Customers of Google Analytics

Around the world in 2025, over 6477004 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Dubiki10,000+Abu DhabiAbu DhabiUnited Arab Emirates
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Safaricom PLC10,000+NairobiNairobi AreaKenya
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EpicentrK10,000+KyivKyiv CityUkraine
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East African Holding10,000+Addis AbabaAddis AbabaEthiopia
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Delta State Government10,000+AsabaDeltaNigeria
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Innovision Limited10,000+GurgaonHaryanaIndia
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Stonegate Group10,000+ShirleyEnglandUnited Kingdom
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The National Police Of Colombia10,000+BogotaBogota D.C.Colombia
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South African Post Office10,000+PretoriaGautengSouth Africa
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Cbc10,000+Guatemala CityGuatemalaGuatemala
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (35646), Digital Marketing (22912), Social Media (22594).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (3634502 companies), 20 - 49 employees (1478633 companies), 100 - 249 employees (498494 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2264163(48.81%), United Kingdom with 486976(10.50%), Canada with 259085(5.59%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Web Analytics
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FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Agile CRM. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Agile CRM.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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