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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7201287

Market Share (Est.)

89.37%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.16%, Vidyard with 0.77%, Mixpanel with 0.59% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software935831.16%Google Analytics vs Tableau Software
Vidyard622870.77%Google Analytics vs Vidyard
Mixpanel475510.59%Google Analytics vs Mixpanel
Agile CRM427630.53%Google Analytics vs Agile CRM
Visual Website Optimizer335760.42%Google Analytics vs Visual Website Optimizer
SAP Crystal Server333010.41%Google Analytics vs SAP Crystal Server
Segment326900.41%Google Analytics vs Segment
Smartlook306340.38%Google Analytics vs Smartlook
Leadfeeder293910.36%Google Analytics vs Leadfeeder
HeapAnalytics281400.35%Google Analytics vs HeapAnalytics
SAP Business Objects269950.34%Google Analytics vs SAP Business Objects
SEMrush240280.30%Google Analytics vs SEMrush
Campaign Monitor229060.28%Google Analytics vs Campaign Monitor
Amplitude203360.25%Google Analytics vs Amplitude
Oracle Business Intelligence167180.21%Google Analytics vs Oracle Business Intelligence
Keen IO150050.19%Google Analytics vs Keen IO
Looker149330.19%Google Analytics vs Looker
Piwik PRO147230.18%Google Analytics vs Piwik PRO
Tableau Server141100.18%Google Analytics vs Tableau Server
Qlik139800.17%Google Analytics vs Qlik
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.16%, Vidyard with 0.77%, Mixpanel with 0.59% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs SAP Crystal Server

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Google Analytics vs Segment

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Google Analytics vs Smartlook

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Customers of Google Analytics

Around the world in 2025, over 7201287 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Kettering Health10,000+KetteringOhioUnited States
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Samenwerkende Actiegroepen Tegen Laagvliegen10,000+LelystadFlevolandNetherlands
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University Of Exeter Alumni10,000+ExeterEnglandUnited Kingdom
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West Village Post-Acute10,000+GreenvilleSouth CarolinaUnited States
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Texas Department Of Transportation10,000+AustinTexasUnited States
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KBZ Bank10,000+YangonYangonMyanmar
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XCMG Turkey10,000+AnkaraAnkaraTurkey
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Gathering Of The Tribe - The Conscious Fellowship10,000+NeussNorth Rhine-WestphaliaGermany
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Extendicare10,000+MarkhamOntarioCanada
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Gobierno de Cantabria10,000+SantanderCantabriaSpain
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (35249), Digital Marketing (22542), Social Media (22360).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4120509 companies), 20 - 49 employees (1542984 companies), 100 - 249 employees (511100 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2441494(47.47%), United Kingdom with 540298(10.50%), Germany with 300531(5.84%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Dashboard
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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