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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7586289

Market Share (Est.)

89.59%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.09%, Vidyard with 0.81%, Mixpanel with 0.57% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software924351.09%Google Analytics vs Tableau Software
Vidyard681790.81%Google Analytics vs Vidyard
Mixpanel485350.57%Google Analytics vs Mixpanel
Agile CRM426700.50%Google Analytics vs Agile CRM
Visual Website Optimizer347090.41%Google Analytics vs Visual Website Optimizer
Segment342190.40%Google Analytics vs Segment
SAP Crystal Server330730.39%Google Analytics vs SAP Crystal Server
Smartlook320220.38%Google Analytics vs Smartlook
Leadfeeder297530.35%Google Analytics vs Leadfeeder
HeapAnalytics283410.33%Google Analytics vs HeapAnalytics
Amplitude271080.32%Google Analytics vs Amplitude
SAP Business Objects266250.31%Google Analytics vs SAP Business Objects
SEMrush235370.28%Google Analytics vs SEMrush
Campaign Monitor233420.28%Google Analytics vs Campaign Monitor
Oracle Business Intelligence164570.19%Google Analytics vs Oracle Business Intelligence
Keen IO154140.18%Google Analytics vs Keen IO
Piwik PRO151830.18%Google Analytics vs Piwik PRO
Looker146840.17%Google Analytics vs Looker
Qlik141010.17%Google Analytics vs Qlik
Tableau Server138790.16%Google Analytics vs Tableau Server
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.09%, Vidyard with 0.81%, Mixpanel with 0.57% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Segment

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Google Analytics vs SAP Crystal Server

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Google Analytics vs Smartlook

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Customers of Google Analytics

Around the world in 2025, over 7548979 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
The Hong Kong Jockey Club10,000+Hong KongHong Kong SARPeople's Republic of China
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Tarkett10,000+PuteauxIle-de-FranceFrance
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Aptech10,000+KarachiSindhPakistan
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DBS Working Capital Advisory10,000+SingaporeCentral SingaporeSingapore
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Ticor Title10,000+JacksonvilleFloridaUnited States
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Samarkand State University10,000+SamarqandSamarqandUzbekistan
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Leganut10,000+HanoiHa NoiVietnam
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The ICFAI University, Tripura10,000+AgartalaTripuraIndia
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Education10,000+AntananarivoAnalamangaMadagascar
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James Madison University10,000+HarrisonburgVirginiaUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (35198), Digital Marketing (22495), Social Media (22280).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4339714 companies), 20 - 49 employees (1587827 companies), 10 - 19 employees (533643 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2525279(46.98%), United Kingdom with 578836(10.77%), France with 317822(5.91%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Web Analytics
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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