Analytics

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

318

Technologies Tracked

8058167

Companies Tracked

Categories related to Analytics

Artificial Intelligence
Data Visualization
Analytics And BI Platform
Analytics
Business Intelligence (BI)

Top 5 Analytics technologies in 2025

Over 8058167 companies are using Analytics tools. Google Analytics with 89.37% market share (7201287 customers), Tableau Software with 1.16% market share (93583 customers), Vidyard with 0.77% market share (62287 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    89.37%

    7201287

  • Tableau Software

    1.16%

    93583

  • Vidyard

    0.77%

    62287

  • Mixpanel

    0.59%

    47551

  • Agile CRM

    0.53%

    42763

  • Others

    7.58%

    610696

  • Analytics Customers by Employee Size

    The majority of Analytics category falls in the company size of 0 - 9 employees (4320185 companies), 20 - 49 employees (1711762 companies), 100 - 249 employees (629902 companies).

    Employee Size

    Analytics Customers by Geography

    Companies using Analytics technology software are majorly from the United States with 2763627 (48.36%), United Kingdom with 592854 (10.37%), France with 335186 (5.87%) customers respectively.

    Customers

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    Company Logo

    Analytics Customers by Industry

    Top industries that use Analytics for Marketing (46179), Digital Marketing (33353), Social Media (30465).

    Customers

    Market Share for Top Analytics Technologies

    Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics720128789.37
    2Tableau Software935831.16
    3Vidyard622870.77
    4Mixpanel475510.59
    5Agile CRM427630.53
    6Visual Website Optimizer335760.42
    7SAP Crystal Server333010.41
    8Segment326900.41
    9Smartlook306340.38
    10Leadfeeder293910.36
    11HeapAnalytics281400.35
    12SAP Business Objects269950.34
    13SEMrush240280.30
    14Campaign Monitor229060.28
    15Amplitude203360.25
    16Oracle Business Intelligence167180.21
    17Keen IO150050.19
    18Looker149330.19
    19Piwik PRO147230.18
    20Tableau Server141100.18
    21Qlik139800.17
    22Lucky Orange132120.16
    23Magento Business Intelligence126740.16
    24SAP Analytics Cloud105840.13
    25Ampla102410.13
    26Siteimprove96840.12
    27Pentaho79160.10
    28Splunk Cloud71760.09
    29MicroStrategy68500.09
    30Chartbeat65720.08
    31Aviso65260.08
    32Zoho Analytics63860.08
    33Livestorm57750.07
    34AWS Analytics53910.07
    35Moz52740.07
    36AB Tasty51910.06
    37ClickTale49310.06
    38Albacross46250.06
    39Metabase46190.06
    40Peek Pro Tour Operators41290.05
    41Kofax40770.05
    42SAP Predictive Analytics38890.05
    43SAS Business Intelligence37970.05
    44Amazon QuickSight35480.04
    45Oribi34740.04
    46Azure Synapse Analytics34490.04
    47SE Ranking31480.04
    48Salesfusion30460.04
    49Business Intelligence Discoverer27020.03
    50Oracle Essbase26830.03
    51Webtrends26530.03
    52Synup24250.03
    53KNIME Platform24250.03
    54TIBCO Jaspersoft23140.03
    55Crimson Hexagon21910.03
    56Brightedge20600.03
    57Leady18800.02
    58IBM Cognos TM118330.02
    59Bizible18260.02
    60Gainsight17910.02
    61Kissmetrics17570.02
    62Exponea15160.02
    63Information Builders14620.02
    64Marketing 36014550.02
    65Sisense14310.02
    66IBM Cognos Analytics14270.02
    67Compete14110.02
    68SAS Advanced Analytics12590.02
    69OSIsoft PI11920.01
    70GetSocial11720.01
    71Upserve11610.01
    72Statista10050.01
    73Salesforce Einstein Analytics9760.01
    74Alation8890.01
    75Jet Reports8460.01
    76Statistica8030.01
    77LSEG Data & Analytics7750.01
    78Mode7680.01
    79ThoughtSpot7320.01
    80Elliptic7130.01
    81PathFactory6480.01
    82Mediahawk6410.01
    83Modular Finance6270.01
    84Jasper.ai6190.01
    85Yellowfin6050.01
    86GuestCentric5950.01
    87Klipfolio5720.01
    88TARGIT5710.01
    89Webtrekk5380.01
    90NetBase5270.01
    91LeadLander5240.01
    92Brand244330.01
    93Unbxd4240.01
    94Stytch4210.01
    95Attribution4120.01
    96Botify3980.00
    97Localytics3440.00
    98Rebrandly3420.00
    99AppAnnie3280.00
    100LogiAnalytics3250.00
    101Chainalysis3230.00
    102Simply Measured3160.00
    103Funnel3130.00
    104Ataccama3090.00
    105Pyramid3020.00
    106Clarabridge2810.00
    107Calero InSight Analytics2800.00
    108VisitorTrack2750.00
    109Chartio2740.00
    110Tealium IQ2610.00
    111Innovaccer DataShop2480.00
    112Logi Info2250.00
    113Datameer2210.00
    114OWOX BI Attribution2190.00
    115Pyramid Analytics BI Office2190.00
    116Incorta2130.00
    117InsightSquared2070.00
    118Tally Server2030.00
    119Anodot2000.00
    120HasOffers by TUNE1950.00
    121BrightGauge1870.00
    122Databricks Data Intelligence Platform1870.00
    123NUVI1810.00
    124Elastic Observability1760.00
    125Beckon1750.00
    126Kinetica1730.00
    127Datanyze1690.00
    128TapClicks1680.00
    129Geckoboard1670.00
    130Oracle Fusion Data Intelligence1650.00
    131Arimo1620.00
    132Cyfe1600.00
    133Q Research Software1420.00
    134AgencyAnalytics1310.00
    135SEO PowerSuite1300.00
    136RJMetrics1300.00
    137Phocas Software1270.00
    138Insurity1260.00
    139Apache Lens1240.00
    140Watershed1230.00
    141Indicative1210.00
    142Dimensional Insight1200.00
    143sales-i1150.00
    144Clear Analytics1150.00
    145Hadapt1140.00
    146Data Axle1110.00
    147Acquisio1060.00
    148rakam1010.00
    149Advizor1000.00
    150AlchemyAPI970.00
    151quintly940.00
    152Singletrack920.00
    153WildFire890.00
    154Panorama Necto860.00
    155siteAnalyser850.00
    156Exago850.00
    157ContentKing810.00
    158Reportserver800.00
    159Vyopta790.00
    160ComboCurve780.00
    161Accubate760.00
    162Oracle Real-Time Decisions710.00
    163Activated Insights690.00
    164Molecula680.00
    165Featurespace660.00
    166BIME by Zendesk650.00
    167Putler620.00
    168Netscout nGeniusONE620.00
    169Quantspark620.00
    170Knowage610.00
    171Marpipe600.00
    172adCore570.00
    173PopSQL570.00
    174Prisync560.00
    175Mi9 Retail550.00
    176NICE Nexidia550.00
    177Solver540.00
    178Octoboard540.00
    179Connexica480.00
    180Holistics Data Software450.00
    181BizViz Platform440.00
    182Locowise430.00
    183MACH Energy430.00
    184Analytic Solver430.00
    185deltaDNA420.00
    186Kognitio410.00
    187Comply365390.00
    188Nimbata390.00
    189AT Internet Web Analytics380.00
    190SimilarWeb PRO370.00
    191Bottlenose360.00
    192Hootsuite Insights350.00
    193IBM Envizi ESG Reporting350.00
    194Receptive330.00
    195Stratum330.00
    196Civis320.00
    197Yseop320.00
    198Rattle Software320.00
    199Revenera Usage Intelligence310.00
    200Vivantio ITSM300.00
    201Improvado300.00
    202Prognoz300.00
    203Embrace.io300.00
    204Logicbox290.00
    205SAS Real-Time Decision Manager290.00
    206Colibri SEO280.00
    207Control270.00
    208InetSoft Style270.00
    209Arcadia Data270.00
    210Browsi270.00
    211Platfora260.00
    212Yurbi260.00
    213Ruler Analytics250.00
    214Surveyi2i250.00
    215Formisimo250.00
    216LimeLight CRM250.00
    217BIME240.00
    218icCube240.00
    219Analyse-it240.00
    220Visier People240.00
    221Lumio230.00
    222UpstreamCommerce230.00
    223InfoZoom230.00
    224Statgraphics Centurion230.00
    225Teamgate CRM220.00
    226Experian Decision Analytics220.00
    227ClearStory Data210.00
    228Red Flag Alert210.00
    229Datavail210.00
    230Site Search 360200.00
    231Semantria200.00
    232whatusersdo.com200.00
    233FirstRain200.00
    234Guidewire Live200.00
    235arcplan Enterprise190.00
    236SigView190.00
    237Cognos Planning Contributor190.00
    238Artus180.00
    239EmbeddedAnalytics170.00
    240JReport170.00
    241Clearify170.00
    242daisee170.00
    243Predixion160.00
    244Datapine - Business Intelligence and Data Visualization160.00
    245SpiraPlan160.00
    246Observo.ai160.00
    247Spotlight Reporting150.00
    248Authoritas150.00
    249Intellicus150.00
    250ORBIT Analytics150.00
    251AnswerRocket140.00
    252Metric Insights140.00
    253evolve24 Evolution Platform140.00
    254Colasoft Capsa140.00
    255Linkody130.00
    256Pi Business Intelligence Dashboard130.00
    257Dataddo130.00
    258Stratifyd130.00
    259Ipsos MMA130.00
    260Hypersonix130.00
    261Cyabra130.00
    262Stonefield Query120.00
    263Adatao Data Intelligence Platform120.00
    264Kindsight Ascend110.00
    265DataLakeHouse.io110.00
    266TimeXtender Discovery Hub100.00
    267Greta100.00
    268LiveHive90.00
    269InviteManager90.00
    270Qrvey90.00
    271ipapi80.00
    272Chemical Market Analytics80.00
    273Google Cloud Analytics Hub80.00
    274Zebra Prescriptive Analytics80.00
    275Visual KPI70.00
    276DemandJump70.00
    277SEOmator70.00
    278Antivia DecisionPoint70.00
    279NextAtlas70.00
    280Belladati60.00
    281Cxense Insight60.00
    282Funnel Science60.00
    283Datazar60.00
    284Knowledge Vault50.00
    285Web Maven50.00
    286PriceGrid50.00
    287Statbot (Analytics for Intercom)50.00
    288Deskmetrics50.00
    289INFRAGISTICS ReportPlus50.00
    290StrategyCompanion Analyzer50.00
    291auanlytics50.00
    292Opex Analytics40.00
    293Helical Insight40.00
    294Transform40.00
    295BIOVIA INSIGHT40.00
    296Anchor Metrics30.00
    297Salesvue30.00
    298Qubole Data Service30.00
    299IQLECT30.00
    300Kirix Strata30.00
    301Neural Designer30.00
    302BizMetrics30.00
    303Inscriptive30.00
    304EzzyKPI30.00
    305Esports Charts30.00
    306FICO Xpress Solver30.00
    307ThoughtBuzz20.00
    308Clixtell20.00
    309VueData20.00
    310HookFeed20.00
    311SimpleFeed20.00
    312Vizzboard20.00
    313PUBLITRAC20.00
    314Instrumental20.00
    315Rezza20.00
    316SiQueries Cloud BI20.00
    317Google Cloud Inference API20.00
    318Profit Isle20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Analytics software market leaders?

    Top leaders in the category for Analytics software are Google Analytics, Tableau Software, Vidyard. Here, you can view a full list of Analytics tools in the market.

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    How many companies use Analytics software these days?

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    Which company has the most significant market share in the Analytics software space?

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    What are the top industries that usually use Analytics softwares?

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    Google Analytics vs Tableau Software

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