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Analytics

Q: How many companies use Analytics software these days?

Around the world in 2025, over 4,713,609 companies are currently using one or more Analytics software. Out of these, there are 2,865,158 companies using Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Analytics software space?

The top few companies that have the most significant market share in the Analytics space are Google Analytics with 89.47% of market share, Tableau Software with 1.11% of market share, Vidyard with 0.81% of market share. Check for other Analytics technologies market share here.

Q: What are the top industries that usually use Analytics softwares?

The top industries that use Analytics software are Marketing (46,254), Digital Marketing (33,402), Social Media (30,452).

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

317

Technologies Tracked

8534116

Companies Tracked

Categories related to Analytics

Data Integration

Artificial Intelligence

Data Visualization

Backup And Recovery

Analytics And BI Platform

Top 5 Analytics technologies in 2025

Over 8534116 companies are using Analytics tools. Google Analytics with 89.47% market share (7635194 customers), Tableau Software with 1.11% market share (94528 customers), Vidyard with 0.81% market share (69545 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

89.47%

7635194

Tableau Software

1.11%

94528

Vidyard

0.81%

69545

Mixpanel

0.58%

49190

Agile CRM

0.50%

42853

Others

7.53%

642806

Analytics Customers by Employee Size

The majority of Analytics category falls in the company size of 0 - 9 employees (4668285 companies), 20 - 49 employees (1746649 companies), 100 - 249 employees (646048 companies).

Employee Size

Analytics Customers by Geography

Companies using Analytics technology software are majorly from the United States with 2865158 (48.13%), United Kingdom with 631651 (10.61%), France with 355473 (5.97%) customers respectively.

Customers

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Analytics Customers by Industry

Top industries that use Analytics for Marketing (46254), Digital Marketing (33402), Social Media (30452).

Customers

Market Share for Top Analytics Technologies

Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7635194	89.47
2	Tableau Software	94528	1.11
3	Vidyard	69545	0.81
4	Mixpanel	49190	0.58
5	Agile CRM	42853	0.50
6	Visual Website Optimizer	35714	0.42
7	Segment	34448	0.40
8	SAP Crystal Server	33131	0.39
9	Smartlook	32469	0.38
10	Leadfeeder	30216	0.35
11	HeapAnalytics	28614	0.34
12	Amplitude	28105	0.33
13	SAP Business Objects	27372	0.32
14	SEMrush	24402	0.29
15	Campaign Monitor	23478	0.28
16	Looker	17358	0.20
17	Oracle Business Intelligence	16700	0.20
18	Keen IO	15413	0.18
19	Piwik PRO	15403	0.18
20	Qlik	14212	0.17
21	Tableau Server	13934	0.16
22	Lucky Orange	13524	0.16
23	Magento Business Intelligence	12815	0.15
24	Siteimprove	11867	0.14
25	SAP Analytics Cloud	10612	0.12
26	Ampla	10065	0.12
27	Pentaho	7890	0.09
28	Splunk Cloud	7328	0.09
29	MicroStrategy	6879	0.08
30	Zoho Analytics	6608	0.08
31	Aviso	6570	0.08
32	Chartbeat	6328	0.07
33	Livestorm	5963	0.07
34	AB Tasty	5493	0.06
35	ClickTale	5472	0.06
36	AWS Analytics	5413	0.06
37	Moz	5281	0.06
38	Albacross	4692	0.05
39	Metabase	4654	0.05
40	Peek Pro Tour Operators	4316	0.05
41	Kofax	4067	0.05
42	SAP Predictive Analytics	3980	0.05
43	InfluxDB	3915	0.05
44	InfluxDB	3915	0.05
45	SAS Business Intelligence	3780	0.04
46	Amazon QuickSight	3702	0.04
47	Azure Synapse Analytics	3485	0.04
48	Oribi	3457	0.04
49	SE Ranking	3195	0.04
50	Salesfusion	3044	0.04
51	Webtrends	2731	0.03
52	Business Intelligence Discoverer	2693	0.03
53	Oracle Essbase	2659	0.03
54	KNIME Platform	2440	0.03
55	Synup	2420	0.03
56	TIBCO Jaspersoft	2302	0.03
57	Crimson Hexagon	2255	0.03
58	Brightedge	2092	0.02
59	Leady	1904	0.02
60	Bizible	1892	0.02
61	Gainsight	1849	0.02
62	IBM Cognos TM1	1842	0.02
63	Kissmetrics	1741	0.02
64	Exponea	1570	0.02
65	Marketing 360	1460	0.02
66	Information Builders	1451	0.02
67	Compete	1429	0.02
68	Sisense	1406	0.02
69	IBM Cognos Analytics	1403	0.02
70	SAS Advanced Analytics	1293	0.02
71	OSIsoft PI	1199	0.01
72	GetSocial	1183	0.01
73	Upserve	1144	0.01
74	Statista	1018	0.01
75	Salesforce Einstein Analytics	984	0.01
76	Alation	965	0.01
77	Jet Reports	852	0.01
78	Statistica	802	0.01
79	LSEG Data & Analytics	788	0.01
80	Mode	769	0.01
81	ThoughtSpot	763	0.01
82	Elliptic	712	0.01
83	Mediahawk	674	0.01
84	Modular Finance	666	0.01
85	Unbxd	649	0.01
86	PathFactory	644	0.01
87	Jasper.ai	630	0.01
88	GuestCentric	615	0.01
89	Yellowfin	614	0.01
90	TARGIT	575	0.01
91	Klipfolio	572	0.01
92	Webtrekk	554	0.01
93	NetBase	522	0.01
94	LeadLander	511	0.01
95	Brand24	454	0.01
96	Attribution	433	0.01
97	Botify	409	0.00
98	Rebrandly	379	0.00
99	Chainalysis	342	0.00
100	Localytics	332	0.00
101	LogiAnalytics	318	0.00
102	Ataccama	316	0.00
103	Calero InSight Analytics	316	0.00
104	Simply Measured	313	0.00
105	Funnel	310	0.00
106	AppAnnie	309	0.00
107	Stytch	299	0.00
108	Pyramid	286	0.00
109	Clarabridge	282	0.00
110	Chartio	268	0.00
111	VisitorTrack	264	0.00
112	Innovaccer DataShop	256	0.00
113	Tealium IQ	255	0.00
114	Pyramid Analytics BI Office	221	0.00
115	Logi Info	219	0.00
116	Datameer	218	0.00
117	Incorta	214	0.00
118	OWOX BI Attribution	213	0.00
119	InsightSquared	206	0.00
120	Tally Server	203	0.00
121	Databricks Data Intelligence Platform	203	0.00
122	Anodot	200	0.00
123	BrightGauge	192	0.00
124	HasOffers by TUNE	185	0.00
125	Oracle Fusion Data Intelligence	182	0.00
126	NUVI	181	0.00
127	Elastic Observability	180	0.00
128	Beckon	177	0.00
129	Datanyze	170	0.00
130	Arimo	168	0.00
131	TapClicks	167	0.00
132	Geckoboard	167	0.00
133	Kinetica	167	0.00
134	Cyfe	159	0.00
135	AgencyAnalytics	147	0.00
136	Q Research Software	141	0.00
137	Dimensional Insight	136	0.00
138	Insurity	131	0.00
139	SEO PowerSuite	130	0.00
140	RJMetrics	130	0.00
141	Apache Lens	128	0.00
142	Phocas Software	127	0.00
143	Clear Analytics	125	0.00
144	Indicative	124	0.00
145	Hadapt	121	0.00
146	Data Axle	115	0.00
147	AlchemyAPI	106	0.00
148	Acquisio	104	0.00
149	rakam	104	0.00
150	Advizor	100	0.00
151	Watershed	97	0.00
152	quintly	95	0.00
153	WildFire	94	0.00
154	Singletrack	90	0.00
155	Panorama Necto	86	0.00
156	siteAnalyser	85	0.00
157	Reportserver	84	0.00
158	Exago	82	0.00
159	Accubate	80	0.00
160	ContentKing	76	0.00
161	Oracle Real-Time Decisions	73	0.00
162	sales-i	70	0.00
163	Activated Insights	69	0.00
164	Molecula	68	0.00
165	BIME by Zendesk	64	0.00
166	Mi9 Retail	62	0.00
167	Quantspark	62	0.00
168	Knowage	60	0.00
169	Marpipe	59	0.00
170	Netscout nGeniusONE	59	0.00
171	NICE Nexidia	57	0.00
172	Prisync	56	0.00
173	PopSQL	56	0.00
174	Solver	54	0.00
175	Octoboard	54	0.00
176	Featurespace	54	0.00
177	Vyopta	49	0.00
178	Holistics Data Software	45	0.00
179	Analytic Solver	44	0.00
180	Locowise	43	0.00
181	ComboCurve	43	0.00
182	deltaDNA	42	0.00
183	Kognitio	41	0.00
184	Comply365	39	0.00
185	Bottlenose	39	0.00
186	Guidewire Live	38	0.00
187	AT Internet Web Analytics	37	0.00
188	SimilarWeb PRO	37	0.00
189	Nimbata	37	0.00
190	Hootsuite Insights	36	0.00
191	Connexica	35	0.00
192	Stratum	35	0.00
193	adCore	34	0.00
194	Receptive	33	0.00
195	IBM Envizi ESG Reporting	33	0.00
196	MACH Energy	32	0.00
197	Yseop	32	0.00
198	Revenera Usage Intelligence	32	0.00
199	Civis	31	0.00
200	Vivantio ITSM	30	0.00
201	Logicbox	29	0.00
202	Colibri SEO	29	0.00
203	Prognoz	29	0.00
204	SAS Real-Time Decision Manager	29	0.00
205	Improvado	28	0.00
206	Browsi	28	0.00
207	Arcadia Data	27	0.00
208	Yurbi	26	0.00
209	Control	26	0.00
210	ClearStory Data	25	0.00
211	InetSoft Style	25	0.00
212	Formisimo	25	0.00
213	Ruler Analytics	24	0.00
214	icCube	24	0.00
215	LimeLight CRM	24	0.00
216	Surveyi2i	23	0.00
217	InfoZoom	23	0.00
218	Experian Decision Analytics	23	0.00
219	Statgraphics Centurion	23	0.00
220	Visier People	23	0.00
221	Lumio	22	0.00
222	Platfora	22	0.00
223	Teamgate CRM	22	0.00
224	BIME	22	0.00
225	Datavail	22	0.00
226	UpstreamCommerce	21	0.00
227	Semantria	20	0.00
228	whatusersdo.com	20	0.00
229	FirstRain	20	0.00
230	Red Flag Alert	20	0.00
231	arcplan Enterprise	19	0.00
232	SigView	19	0.00
233	Cognos Planning Contributor	19	0.00
234	ORBIT Analytics	18	0.00
235	Artus	18	0.00
236	EmbeddedAnalytics	17	0.00
237	evolve24 Evolution Platform	17	0.00
238	Clearify	17	0.00
239	daisee	17	0.00
240	Observo.ai	17	0.00
241	Predixion	16	0.00
242	Authoritas	16	0.00
243	Intellicus	16	0.00
244	JReport	16	0.00
245	Spotlight Reporting	15	0.00
246	Linkody	15	0.00
247	Datapine - Business Intelligence and Data Visualization	15	0.00
248	SpiraPlan	15	0.00
249	Dataddo	14	0.00
250	Metric Insights	14	0.00
251	Colasoft Capsa	14	0.00
252	Site Search 360	13	0.00
253	Stratifyd	13	0.00
254	Hypersonix	13	0.00
255	Stonefield Query	12	0.00
256	TimeXtender Discovery Hub	11	0.00
257	Adatao Data Intelligence Platform	11	0.00
258	Ipsos MMA	11	0.00
259	Kindsight Ascend	11	0.00
260	Antivia DecisionPoint	10	0.00
261	DataLakeHouse.io	10	0.00
262	LiveHive	9	0.00
263	InviteManager	9	0.00
264	Swiftype Site Search	9	0.00
265	ipapi	8	0.00
266	Greta	8	0.00
267	Chemical Market Analytics	8	0.00
268	Zebra Prescriptive Analytics	8	0.00
269	Qrvey	8	0.00
270	Seekwell	8	0.00
271	AnswerRocket	7	0.00
272	Visual KPI	7	0.00
273	DemandJump	7	0.00
274	Funnel Science	7	0.00
275	SEOmator	7	0.00
276	Google Cloud Analytics Hub	7	0.00
277	NextAtlas	7	0.00
278	Belladati	6	0.00
279	Cxense Insight	6	0.00
280	Datazar	6	0.00
281	Putler	6	0.00
282	Knowledge Vault	5	0.00
283	Web Maven	5	0.00
284	PriceGrid	5	0.00
285	INFRAGISTICS ReportPlus	5	0.00
286	auanlytics	5	0.00
287	Salesvue	4	0.00
288	Statbot (Analytics for Intercom)	4	0.00
289	Deskmetrics	4	0.00
290	Opex Analytics	4	0.00
291	Helical Insight	4	0.00
292	Neural Designer	4	0.00
293	Anchor Metrics	3	0.00
294	Qubole Data Service	3	0.00
295	Pi Business Intelligence Dashboard	3	0.00
296	IQLECT	3	0.00
297	Kirix Strata	3	0.00
298	Rezza	3	0.00
299	SiQueries Cloud BI	3	0.00
300	BizMetrics	3	0.00
301	Inscriptive	3	0.00
302	EzzyKPI	3	0.00
303	Google Cloud Inference API	3	0.00
304	Transform	3	0.00
305	Esports Charts	3	0.00
306	Embrace.io	3	0.00
307	FICO Xpress Solver	3	0.00
308	ThoughtBuzz	2	0.00
309	VueData	2	0.00
310	HookFeed	2	0.00
311	SimpleFeed	2	0.00
312	Vizzboard	2	0.00
313	PUBLITRAC	2	0.00
314	Instrumental	2	0.00
315	BIOVIA INSIGHT	2	0.00
316	Cyabra	2	0.00
317	Profit Isle	2	0.00