Analytics

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

319

Technologies Tracked

8306660

Companies Tracked

Categories related to Analytics

Data Integration
Artificial Intelligence
Data Visualization
Backup And Recovery
Analytics And BI Platform

Top 5 Analytics technologies in 2025

Over 8306660 companies are using Analytics tools. Google Analytics with 89.40% market share (7425826 customers), Tableau Software with 1.14% market share (94304 customers), Vidyard with 0.81% market share (67136 customers).

Technology

Market Share (Est.)

Customers

  • Google Analytics

    89.40%

    7425826

  • Tableau Software

    1.14%

    94304

  • Vidyard

    0.81%

    67136

  • Mixpanel

    0.57%

    47584

  • Agile CRM

    0.50%

    41670

  • Others

    7.59%

    630140

  • Analytics Customers by Employee Size

    The majority of Analytics category falls in the company size of 0 - 9 employees (4563377 companies), 20 - 49 employees (1704802 companies), 100 - 249 employees (631558 companies).

    Employee Size

    Analytics Customers by Geography

    Companies using Analytics technology software are majorly from the United States with 2767548 (47.66%), United Kingdom with 618996 (10.66%), France with 351430 (6.05%) customers respectively.

    Customers

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    Company Logo

    Analytics Customers by Industry

    Top industries that use Analytics for Marketing (46097), Digital Marketing (33849), Social Media (30276).

    Customers

    Market Share for Top Analytics Technologies

    Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Analytics742582689.40
    2Tableau Software943041.14
    3Vidyard671360.81
    4Mixpanel475840.57
    5Agile CRM416700.50
    6Segment342730.41
    7Visual Website Optimizer334750.40
    8SAP Crystal Server328410.40
    9Smartlook315860.38
    10Leadfeeder290940.35
    11SAP Business Objects277700.33
    12HeapAnalytics266050.32
    13Amplitude261750.32
    14SEMrush243040.29
    15Campaign Monitor229760.28
    16Looker181600.22
    17Oracle Business Intelligence166870.20
    18Keen IO153510.18
    19Piwik PRO146730.18
    20Qlik142640.17
    21Tableau Server139190.17
    22Lucky Orange127270.15
    23Magento Business Intelligence123350.15
    24Siteimprove113970.14
    25SAP Analytics Cloud106160.13
    26Ampla99110.12
    27Pentaho78360.09
    28Splunk Cloud74650.09
    29MicroStrategy68730.08
    30Zoho Analytics68040.08
    31Aviso65510.08
    32Chartbeat59460.07
    33Livestorm57580.07
    34AWS Analytics54010.07
    35ClickTale53920.06
    36AB Tasty53570.06
    37Moz53090.06
    38Metabase46850.06
    39Albacross45760.06
    40Peek Pro Tour Operators41460.05
    41Kofax40420.05
    42SAP Predictive Analytics40360.05
    43InfluxDB39070.05
    44InfluxDB39070.05
    45SAS Business Intelligence37720.05
    46Amazon QuickSight36690.04
    47Azure Synapse Analytics35330.04
    48Oribi32540.04
    49SE Ranking30290.04
    50Salesfusion30130.04
    51Webtrends27050.03
    52Business Intelligence Discoverer26680.03
    53Oracle Essbase26500.03
    54KNIME Platform24410.03
    55TIBCO Jaspersoft22850.03
    56Crimson Hexagon22770.03
    57Synup22680.03
    58Brightedge20720.02
    59Gainsight18830.02
    60Leady18730.02
    61IBM Cognos TM118300.02
    62Bizible17330.02
    63Exponea15270.02
    64Kissmetrics15210.02
    65Information Builders14460.02
    66IBM Cognos Analytics14180.02
    67Sisense14130.02
    68Marketing 36014020.02
    69SAS Advanced Analytics13390.02
    70Compete13230.02
    71OSIsoft PI11930.01
    72GetSocial11400.01
    73Upserve11120.01
    74Statista10350.01
    75Alation10140.01
    76Salesforce Einstein Analytics9940.01
    77Jet Reports8540.01
    78Mode8040.01
    79Statistica7980.01
    80LSEG Data & Analytics7980.01
    81ThoughtSpot7820.01
    82Elliptic7200.01
    83Mediahawk6440.01
    84Modular Finance6420.01
    85Yellowfin6110.01
    86Jasper.ai6050.01
    87GuestCentric6020.01
    88PathFactory5940.01
    89TARGIT5780.01
    90Klipfolio5620.01
    91Unbxd5390.01
    92Webtrekk5380.01
    93NetBase5290.01
    94LeadLander4790.01
    95Brand244520.01
    96Botify4120.00
    97Attribution3930.00
    98Rebrandly3710.00
    99Chainalysis3690.00
    100Ataccama3330.00
    101Localytics3290.00
    102Funnel3200.00
    103LogiAnalytics3170.00
    104AppAnnie3130.00
    105Simply Measured3110.00
    106Calero InSight Analytics3050.00
    107Stytch2900.00
    108Pyramid2800.00
    109Clarabridge2790.00
    110Tealium IQ2680.00
    111Chartio2630.00
    112VisitorTrack2530.00
    113Innovaccer DataShop2390.00
    114Datameer2190.00
    115Incorta2190.00
    116Logi Info2180.00
    117Pyramid Analytics BI Office2180.00
    118Databricks Data Intelligence Platform2150.00
    119InsightSquared2050.00
    120Anodot2010.00
    121Tally Server2010.00
    122OWOX BI Attribution2000.00
    123Elastic Observability1920.00
    124Oracle Fusion Data Intelligence1880.00
    125NUVI1810.00
    126BrightGauge1800.00
    127Beckon1780.00
    128HasOffers by TUNE1740.00
    129TapClicks1680.00
    130Kinetica1680.00
    131Datanyze1660.00
    132Geckoboard1650.00
    133Cyfe1560.00
    134Arimo1560.00
    135AgencyAnalytics1450.00
    136Q Research Software1420.00
    137Insurity1370.00
    138Dimensional Insight1360.00
    139SEO PowerSuite1300.00
    140Phocas Software1290.00
    141Clear Analytics1260.00
    142Apache Lens1260.00
    143Hadapt1250.00
    144RJMetrics1240.00
    145Indicative1230.00
    146sales-i1220.00
    147Watershed1220.00
    148ContentKing1210.00
    149Data Axle1150.00
    150AlchemyAPI1050.00
    151rakam1040.00
    152Advizor1000.00
    153Acquisio990.00
    154quintly940.00
    155Singletrack940.00
    156Panorama Necto910.00
    157Solver900.00
    158WildFire850.00
    159Reportserver850.00
    160Exago830.00
    161Vyopta810.00
    162siteAnalyser800.00
    163Oracle Real-Time Decisions700.00
    164Accubate690.00
    165Molecula680.00
    166Activated Insights680.00
    167Putler650.00
    168BIME by Zendesk630.00
    169Mi9 Retail620.00
    170Quantspark620.00
    171Netscout nGeniusONE600.00
    172Marpipe590.00
    173Knowage590.00
    174NICE Nexidia580.00
    175PopSQL560.00
    176Featurespace540.00
    177Octoboard520.00
    178Hootsuite Insights480.00
    179BizViz Platform470.00
    180Holistics Data Software450.00
    181Prisync440.00
    182ComboCurve440.00
    183Analytic Solver440.00
    184Locowise420.00
    185deltaDNA420.00
    186Comply365420.00
    187Kognitio400.00
    188Guidewire Live380.00
    189SimilarWeb PRO370.00
    190Bottlenose370.00
    191AT Internet Web Analytics360.00
    192IBM Envizi ESG Reporting360.00
    193Connexica350.00
    194Stratum350.00
    195adCore330.00
    196MACH Energy320.00
    197Receptive320.00
    198Yseop320.00
    199icCube310.00
    200Civis310.00
    201Rattle Software310.00
    202Vivantio ITSM300.00
    203Improvado300.00
    204Revenera Usage Intelligence300.00
    205Colibri SEO290.00
    206SAS Real-Time Decision Manager290.00
    207Arcadia Data280.00
    208Browsi260.00
    209Logicbox250.00
    210Yurbi250.00
    211Control250.00
    212ClearStory Data250.00
    213InetSoft Style250.00
    214Formisimo250.00
    215Visier People250.00
    216Teamgate CRM240.00
    217LimeLight CRM240.00
    218Embrace.io240.00
    219Ruler Analytics230.00
    220Prognoz230.00
    221Experian Decision Analytics230.00
    222InfoZoom220.00
    223Datavail220.00
    224Statgraphics Centurion220.00
    225Platfora210.00
    226BIME210.00
    227Lumio200.00
    228whatusersdo.com200.00
    229Surveyi2i200.00
    230UpstreamCommerce200.00
    231FirstRain200.00
    232Semantria190.00
    233arcplan Enterprise190.00
    234ORBIT Analytics190.00
    235Red Flag Alert190.00
    236Cognos Planning Contributor190.00
    237SigView180.00
    238Observo.ai180.00
    239EmbeddedAnalytics170.00
    240Authoritas170.00
    241Metric Insights170.00
    242Clearify170.00
    243Artus170.00
    244daisee170.00
    245Predixion160.00
    246evolve24 Evolution Platform160.00
    247Linkody150.00
    248Intellicus150.00
    249Datapine - Business Intelligence and Data Visualization150.00
    250SpiraPlan150.00
    251JReport150.00
    252Colasoft Capsa150.00
    253Spotlight Reporting140.00
    254Dataddo140.00
    255Cyabra140.00
    256Stratifyd130.00
    257Ipsos MMA130.00
    258Hypersonix130.00
    259Stonefield Query120.00
    260TimeXtender Discovery Hub110.00
    261Site Search 360100.00
    262Adatao Data Intelligence Platform100.00
    263DataLakeHouse.io100.00
    264LiveHive90.00
    265InviteManager90.00
    266Swiftype Site Search90.00
    267Antivia DecisionPoint90.00
    268Qrvey90.00
    269ipapi80.00
    270Greta80.00
    271Chemical Market Analytics80.00
    272Seekwell80.00
    273AnswerRocket70.00
    274Visual KPI70.00
    275Funnel Science70.00
    276SEOmator70.00
    277Google Cloud Analytics Hub70.00
    278NextAtlas70.00
    279Kindsight Ascend70.00
    280Belladati60.00
    281DemandJump60.00
    282Datazar60.00
    283Zebra Prescriptive Analytics60.00
    284Knowledge Vault50.00
    285Anchor Metrics50.00
    286Cxense Insight50.00
    287PriceGrid50.00
    288INFRAGISTICS ReportPlus50.00
    289Salesvue40.00
    290Web Maven40.00
    291Statbot (Analytics for Intercom)40.00
    292Opex Analytics40.00
    293Helical Insight40.00
    294Neural Designer40.00
    295auanlytics40.00
    296Qubole Data Service30.00
    297Pi Business Intelligence Dashboard30.00
    298Deskmetrics30.00
    299IQLECT30.00
    300Kirix Strata30.00
    301Rezza30.00
    302SiQueries Cloud BI30.00
    303BizMetrics30.00
    304Inscriptive30.00
    305EzzyKPI30.00
    306Google Cloud Inference API30.00
    307Transform30.00
    308Esports Charts30.00
    309Nimbata30.00
    310FICO Xpress Solver30.00
    311ThoughtBuzz20.00
    312VueData20.00
    313HookFeed20.00
    314SimpleFeed20.00
    315Vizzboard20.00
    316PUBLITRAC20.00
    317Instrumental20.00
    318BIOVIA INSIGHT20.00
    319Profit Isle20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Analytics software market leaders?

    Top leaders in the category for Analytics software are Google Analytics, Tableau Software, Vidyard. Here, you can view a full list of Analytics tools in the market.

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    How many companies use Analytics software these days?

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    Which company has the most significant market share in the Analytics software space?

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    What are the top industries that usually use Analytics softwares?

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    Google Analytics vs Tableau Software

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