Question 1

What are the different markets in which
        Criteo and
        AppNexus Direct compete against each other?

Accepted Answer

Criteo and
        AppNexus Direct compete against each other in
        the Advertising, Ecommerce Marketing, Personalization Behavioral Targeting, Predictive Analytics.

Question 2

How does the market share of
        Criteo
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Criteo has a
        9.33%
        market share in comparison to
        AppNexus Direct’s
        0.19%.
        Since it has a better market share coverage,
        Criteo holds the
        4th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        33rd spot.

Question 3

How many customers are acquired by
        Criteo and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Criteo has
        36,213 customers and
        AppNexus Direct has
        735 customers in the
        Advertising
        segment. Criteo has
        35478 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Criteo and
        AppNexus Direct has more customers?

Accepted Answer

Criteo has more customers in United States, Brazil and United Kingdom.
AppNexus Direct has more customers in United States, United Kingdom and India.

Criteo Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Criteo and AppNexus Direct

Comparing the market share of Criteo and AppNexus Direct

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