Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

150

Technologies Tracked

411200

Companies Tracked

Categories related to Advertising

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Advertising technologies in 2024

Over 411200 companies are using Advertising tools. Google Ads with 16.16% market share (66430 customers), AdRoll with 11.13% market share (45768 customers), Outbrain with 10.42% market share (42848 customers).

Technology

Market Share (Est.)

Customers

  • Google Ads

    16.16%

    66430

  • AdRoll

    11.13%

    45768

  • Outbrain

    10.42%

    42848

  • Criteo

    8.92%

    36697

  • NetSuite

    6.46%

    26564

  • Others

    46.91%

    192893

  • Advertising Customers by Employee Size

    The majority of Advertising category falls in the company size of 0 - 9 employees (113266 companies), 20 - 49 employees (91586 companies), 100 - 249 employees (48347 companies).

    Employee Size

    Advertising Customers by Geography

    Companies using Advertising technology software are majorly from the United States with 209240 (62.95%), United Kingdom with 32163 (9.68%), Canada with 16215 (4.88%) customers respectively.

    Customers

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    Advertising Customers by Industry

    Top industries that use Advertising for Digital Marketing (11800), Marketing (10306), Seo (10099).

    Customers

    Market Share for Top Advertising Technologies

    Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Google Ads6643016.16
    2AdRoll4576811.13
    3Outbrain4284810.42
    4Criteo366978.92
    5NetSuite265646.46
    6Vidyard257656.27
    7Asana249486.07
    8Smartsheet190724.64
    9SEMrush188614.59
    10monday.com152493.71
    11WordStream Advisor123213.00
    12Reviews.co.uk101882.48
    13SendPulse67631.64
    14Ezoic47831.16
    15Workfront43491.06
    16Demandbase43211.05
    17Smart AdServer38190.93
    18Yellow Pages35480.86
    19Tapfiliate34910.85
    20SinglePlatform31290.76
    21AdThrive29280.71
    22Nosto28590.70
    23Marketing 36021800.53
    24Qzzr20830.51
    25TUNE Marketing Console13240.32
    26Bannersnack11900.29
    27Justuno10750.26
    28Flite10480.25
    29Assembla9880.24
    30AppNexus Direct9840.24
    31BidSwitch8780.21
    32Woodruff8330.20
    33FreshBooks7410.18
    34Accelo7240.18
    35Aniview7230.18
    36YuMe7100.17
    37Workamajig7090.17
    38Appforma7050.17
    39Rocket Fuel6540.16
    40Adpushup6030.15
    41SocialEngine Cloud5660.14
    42MEDIAV5570.14
    43AdPlugg4400.11
    44Cox Media3840.09
    45Marin Software3440.08
    46Admiral3390.08
    47iSpot.tv3210.08
    48Resource Guru2810.07
    49Chango2620.06
    50Bannerflow2520.06
    51ActiveCollab2350.06
    52Bizo1860.05
    53BrightRoll1720.04
    54Neustar1610.04
    55Roku OneView (formerly Dataxu)1600.04
    56Pear Commerce1390.03
    57Blockthrough1260.03
    58Adwisely1240.03
    59MediaRadar1200.03
    60Smartly.io1200.03
    61Glip1200.03
    62BEYABLE1160.03
    63TapClicks1140.03
    64GoBig, Inc.1130.03
    65Quotient Digital Out-of-Home1070.03
    66Spectrum Reach1050.03
    67YellowHammer1010.02
    68Crossmark910.02
    69Boost Media870.02
    70Favro860.02
    71Frequency840.02
    72Etarget820.02
    73Yodle800.02
    74Scoro800.02
    75Broadstreet790.02
    76ADSHIFT770.02
    77Locality760.02
    78ProofHub670.02
    79Stupeflix Studio650.02
    80Piksel620.02
    81DeltaX600.01
    82PromoteIQ560.01
    83TimeHero550.01
    84adCore530.01
    85Easy Projects520.01
    86WorkBook510.01
    87Amsive460.01
    88LocaliQ450.01
    89Picreel390.01
    90Boostable380.01
    91Comcast Technology Solutions (CTS)380.01
    92FunctionFox360.01
    93Browsi330.01
    94Wurl330.01
    95Mad Ads Media310.01
    96Advanse290.01
    97Spongecell280.01
    98YoSpace280.01
    99Effectv260.01
    100ReportGarden250.01
    101Simulmedia250.01
    102AdXcel240.01
    103Qwaya230.01
    104FatTail210.01
    105Yahoo Ad Tech190.00
    106Ad Proof170.00
    107Kritter170.00
    108Komoona160.00
    109AdLeg160.00
    110Pixability150.00
    111Mabaya150.00
    112Direct Mail Manager140.00
    113AdStage140.00
    114truDigital Signage130.00
    115WordCom130.00
    116Click2Mail Mailing Online120.00
    117TLV Media120.00
    118Storefront Social110.00
    119Social Ads Tool100.00
    120Enplug DisplayOS100.00
    121Quarizmi100.00
    122Madgicx100.00
    123AdImpact100.00
    124Ignitur90.00
    125Taykey90.00
    126Workgroups DaVinci80.00
    127SignEdge80.00
    128Doorboost80.00
    129Division-D70.00
    130Danads60.00
    131Atlas Action Tags60.00
    132ConvertMedia50.00
    133Rontar50.00
    134Infillion50.00
    135EverThere40.00
    136Akamai Acerno40.00
    137Mvix Digital Signage30.00
    138Epom Ad Server30.00
    139AdYapper30.00
    140Adform FLOW30.00
    141Brierley LoyaltyOnDemand30.00
    142ConversionRuler20.00
    143Zalster20.00
    144Leadza20.00
    145Teacup Analytics20.00
    146Sortable20.00
    147Hyperlocology20.00
    148MuxIP20.00
    149BidMind20.00
    150Scripps Octane20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Advertising software market leaders?

    Top leaders in the category for Advertising software are Google Ads, AdRoll, Outbrain. Here, you can view a full list of Advertising tools in the market.

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    How many companies use Advertising software these days?

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    Which company has the most significant market share in the Advertising software space?

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    What are the top industries that usually use Advertising softwares?

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