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Q: How many companies use Advertising software these days?

Around the world in 2025, over 346,626 companies are currently using one or more Advertising software. Out of these, there are 257,507 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 38.12% of market share, Vidyard with 9.42% of market share, AdRoll with 6.94% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (10,698), Marketing (10,337), Seo (9,275).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

153

Technologies Tracked

567742

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2025

Over 567742 companies are using Advertising tools. Google Ads with 38.12% market share (216403 customers), Vidyard with 9.42% market share (53496 customers), AdRoll with 6.94% market share (39411 customers).

Technology

Market Share (Est.)

Customers

Google Ads

38.12%

216403

Vidyard

9.42%

53496

AdRoll

6.94%

39411

Criteo

6.62%

37607

Asana

5.55%

31521

Others

33.34%

189304

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (209122 companies), 20 - 49 employees (134958 companies), 100 - 249 employees (85273 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 257507 (57.61%), United Kingdom with 39674 (8.88%), Brazil with 29183 (6.53%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (10698), Marketing (10337), Seo (9275).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	216403	38.12
2	Vidyard	53496	9.42
3	AdRoll	39411	6.94
4	Criteo	37607	6.62
5	Asana	31521	5.55
6	Outbrain	28152	4.96
7	NetSuite	27528	4.85
8	SEMrush	24255	4.27
9	monday.com	21753	3.83
10	Smartsheet	20548	3.62
11	SendPulse	9053	1.59
12	Reviews.co.uk	4755	0.84
13	Workfront	4728	0.83
14	AdThrive	4514	0.80
15	Ezoic	3549	0.63
16	Yellow Pages	3518	0.62
17	Demandbase	3442	0.61
18	Smart AdServer	3270	0.58
19	Tapfiliate	3052	0.54
20	SinglePlatform	2519	0.44
21	Nosto	2319	0.41
22	TUNE Marketing Console	1593	0.28
23	Marketing 360	1420	0.25
24	Assembla	1135	0.20
25	AppNexus Direct	1053	0.19
26	Smartly.io	872	0.15
27	BidSwitch	812	0.14
28	Bannersnack	791	0.14
29	Workamajig	772	0.14
30	Woodruff	760	0.13
31	Justuno	739	0.13
32	FreshBooks	717	0.13
33	iSpot.tv	694	0.12
34	Appforma	653	0.12
35	Rocket Fuel	549	0.10
36	Accelo	545	0.10
37	AdPlugg	526	0.09
38	MEDIAV	505	0.09
39	Aniview	487	0.09
40	SocialEngine Cloud	426	0.08
41	Cox Media	402	0.07
42	Resource Guru	382	0.07
43	Marin Software	375	0.07
44	Adpushup	360	0.06
45	ActiveCollab	292	0.05
46	Bannerflow	286	0.05
47	Admiral	242	0.04
48	Pear Commerce	216	0.04
49	Chango	194	0.03
50	Bizo	170	0.03
51	Neustar	170	0.03
52	TapClicks	170	0.03
53	MediaRadar	167	0.03
54	BrightRoll	166	0.03
55	Roku OneView (formerly Dataxu)	164	0.03
56	Scoro	138	0.02
57	Glip	133	0.02
58	Amsive	127	0.02
59	Etarget	118	0.02
60	Favro	117	0.02
61	YellowHammer	111	0.02
62	Spectrum Reach	110	0.02
63	Quotient Digital Out-of-Home	104	0.02
64	Blockthrough	100	0.02
65	BEYABLE	99	0.02
66	ProofHub	90	0.02
67	Piksel	88	0.02
68	Crossmark	85	0.01
69	Broadstreet	79	0.01
70	Adwisely	79	0.01
71	Frequency	76	0.01
72	Boost Media	75	0.01
73	Koddi	71	0.01
74	GoBig, Inc.	70	0.01
75	LocaliQ	69	0.01
76	ADSHIFT	68	0.01
77	Yodle	67	0.01
78	Mvix Digital Signage	66	0.01
79	Madgicx	64	0.01
80	adCore	58	0.01
81	Stupeflix Studio	55	0.01
82	PromoteIQ	53	0.01
83	FunctionFox	52	0.01
84	DeltaX	52	0.01
85	Locality	48	0.01
86	Easy Projects	46	0.01
87	Boostable	46	0.01
88	Qzzr	41	0.01
89	Wurl	37	0.01
90	Advanse	36	0.01
91	YoSpace	36	0.01
92	Comcast Technology Solutions (CTS)	36	0.01
93	Topsort	35	0.01
94	MediaTailor	34	0.01
95	Yahoo Ad Tech	30	0.01
96	Spongecell	29	0.01
97	WorkBook	27	0.00
98	Simulmedia	27	0.00
99	Browsi	27	0.00
100	Mabaya	27	0.00
101	Qwaya	26	0.00
102	Mad Ads Media	26	0.00
103	AdLeg	25	0.00
104	Effectv	25	0.00
105	FatTail	23	0.00
106	Picreel	21	0.00
107	Workgroups DaVinci	18	0.00
108	Komoona	18	0.00
109	Click2Mail Mailing Online	17	0.00
110	TLV Media	17	0.00
111	AdImpact	17	0.00
112	Pixability	16	0.00
113	ReportGarden	16	0.00
114	Kritter	16	0.00
115	Enplug DisplayOS	15	0.00
116	WordCom	15	0.00
117	Ad Proof	14	0.00
118	AdStage	12	0.00
119	Infillion	12	0.00
120	Storefront Social	10	0.00
121	Adzooma	10	0.00
122	Social Ads Tool	8	0.00
123	Doorboost	8	0.00
124	Lucidity.io	8	0.00
125	Direct Mail Manager	7	0.00
126	SignEdge	7	0.00
127	Taykey	7	0.00
128	AdXcel	7	0.00
129	Danads	7	0.00
130	Rontar	7	0.00
131	Adform FLOW	6	0.00
132	Shape.io	5	0.00
133	ConvertMedia	5	0.00
134	Brierley LoyaltyOnDemand	5	0.00
135	Epom Ad Server	4	0.00
136	EverThere	4	0.00
137	Quarizmi	4	0.00
138	Division-D	4	0.00
139	Zalster	3	0.00
140	AdYapper	3	0.00
141	Moloco Ads	3	0.00
142	Akamai Acerno	3	0.00
143	Atlas Action Tags	3	0.00
144	Oracle Moat Measurement	3	0.00
145	SimpleFeed	2	0.00
146	truDigital Signage	2	0.00
147	ConversionRuler	2	0.00
148	Sortable	2	0.00
149	Hyperlocology	2	0.00
150	MuxIP	2	0.00
151	TheAgency	2	0.00
152	Viant technology	2	0.00
153	Scripps Octane	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.