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Q: How many companies use Advertising software these days?

Around the world in 2024, over 254,359 companies are currently using one or more Advertising software. Out of these, there are 198,134 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 13.80% of market share, AdRoll with 11.94% of market share, Outbrain with 10.87% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (10,391), Marketing (9,237), Seo (8,845).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

147

Technologies Tracked

384028

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2024

Over 384028 companies are using Advertising tools. Google Ads with 13.80% market share (52988 customers), AdRoll with 11.94% market share (45853 customers), Outbrain with 10.87% market share (41762 customers).

Technology

Market Share (Est.)

Customers

Google Ads

13.80%

52988

AdRoll

11.94%

45853

Outbrain

10.87%

41762

Criteo

9.48%

36424

Vidyard

6.80%

26106

Others

47.10%

180895

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (108923 companies), 20 - 49 employees (84187 companies), 10 - 19 employees (44655 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 198134 (63.23%), United Kingdom with 30228 (9.65%), Canada with 15088 (4.82%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (10391), Marketing (9237), Seo (8845).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	52988	13.80
2	AdRoll	45853	11.94
3	Outbrain	41762	10.87
4	Criteo	36424	9.48
5	Vidyard	26106	6.80
6	NetSuite	23376	6.09
7	Asana	21653	5.64
8	Smartsheet	18103	4.71
9	SEMrush	16968	4.42
10	monday.com	14912	3.88
11	WordStream Advisor	12368	3.22
12	Reviews.co.uk	10046	2.62
13	SendPulse	6198	1.61
14	Ezoic	4839	1.26
15	Demandbase	4385	1.14
16	Workfront	4243	1.10
17	Smart AdServer	3859	1.00
18	Tapfiliate	3485	0.91
19	SinglePlatform	3176	0.83
20	AdThrive	2959	0.77
21	Nosto	2853	0.74
22	Yellow Pages	2502	0.65
23	Qzzr	2148	0.56
24	Marketing 360	2131	0.55
25	TUNE Marketing Console	1249	0.33
26	Bannersnack	1180	0.31
27	Justuno	1089	0.28
28	Flite	1066	0.28
29	BidSwitch	888	0.23
30	Assembla	823	0.21
31	Accelo	735	0.19
32	AppNexus Direct	730	0.19
33	Aniview	724	0.19
34	YuMe	722	0.19
35	Appforma	697	0.18
36	Woodruff	671	0.17
37	Rocket Fuel	652	0.17
38	FreshBooks	606	0.16
39	Adpushup	601	0.16
40	Workamajig	571	0.15
41	MEDIAV	570	0.15
42	SocialEngine Cloud	549	0.14
43	AdPlugg	453	0.12
44	iSpot.tv	404	0.11
45	Marin Software	362	0.09
46	Admiral	315	0.08
47	Cox Media	280	0.07
48	Chango	258	0.07
49	Bannerflow	236	0.06
50	Resource Guru	201	0.05
51	Bizo	191	0.05
52	ActiveCollab	184	0.05
53	Pear Commerce	143	0.04
54	Neustar	136	0.04
55	BrightRoll	131	0.03
56	GoBig, Inc.	129	0.03
57	Roku OneView (formerly Dataxu)	129	0.03
58	Adwisely	125	0.03
59	Blockthrough	123	0.03
60	BEYABLE	114	0.03
61	Quotient Digital Out-of-Home	108	0.03
62	MediaRadar	100	0.03
63	TapClicks	95	0.02
64	Spectrum Reach	92	0.02
65	Glip	90	0.02
66	Boost Media	88	0.02
67	Frequency	85	0.02
68	YellowHammer	82	0.02
69	Smartly.io	80	0.02
70	ADSHIFT	76	0.02
71	Locality	75	0.02
72	Favro	70	0.02
73	Crossmark	69	0.02
74	Scoro	66	0.02
75	Stupeflix Studio	65	0.02
76	Yodle	62	0.02
77	Etarget	60	0.02
78	Broadstreet	56	0.01
79	TimeHero	53	0.01
80	DeltaX	52	0.01
81	WorkBook	51	0.01
82	Easy Projects	51	0.01
83	Piksel	49	0.01
84	PromoteIQ	48	0.01
85	ProofHub	47	0.01
86	Wurl	44	0.01
87	adCore	41	0.01
88	LocaliQ	41	0.01
89	YoSpace	39	0.01
90	Comcast Technology Solutions (CTS)	39	0.01
91	Boostable	37	0.01
92	Picreel	34	0.01
93	FunctionFox	33	0.01
94	Browsi	33	0.01
95	Mad Ads Media	30	0.01
96	MediaTailor	29	0.01
97	Ad Proof	27	0.01
98	AdXcel	22	0.01
99	Advanse	21	0.01
100	Effectv	20	0.01
101	ReportGarden	19	0.00
102	FatTail	18	0.00
103	Simulmedia	17	0.00
104	Spongecell	17	0.00
105	Kritter	16	0.00
106	AdLeg	16	0.00
107	Qwaya	15	0.00
108	Direct Mail Manager	15	0.00
109	Yahoo Ad Tech	15	0.00
110	truDigital Signage	13	0.00
111	TLV Media	13	0.00
112	Komoona	13	0.00
113	Pixability	12	0.00
114	Click2Mail Mailing Online	11	0.00
115	Mabaya	11	0.00
116	Storefront Social	10	0.00
117	Social Ads Tool	10	0.00
118	Quarizmi	10	0.00
119	Ignitur	9	0.00
120	Enplug DisplayOS	9	0.00
121	Taykey	9	0.00
122	Workgroups DaVinci	8	0.00
123	AdStage	8	0.00
124	SignEdge	8	0.00
125	Doorboost	8	0.00
126	AdImpact	8	0.00
127	WordCom	8	0.00
128	Division-D	8	0.00
129	Madgicx	7	0.00
130	Danads	6	0.00
131	Infillion	5	0.00
132	EverThere	4	0.00
133	ConvertMedia	4	0.00
134	Mvix Digital Signage	3	0.00
135	AdYapper	3	0.00
136	Akamai Acerno	3	0.00
137	Atlas Action Tags	3	0.00
138	Adform FLOW	3	0.00
139	Rontar	3	0.00
140	Epom Ad Server	2	0.00
141	Zalster	2	0.00
142	Teacup Analytics	2	0.00
143	Sortable	2	0.00
144	Hyperlocology	2	0.00
145	Brierley LoyaltyOnDemand	2	0.00
146	BidMind	2	0.00
147	Scripps Octane	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Outbrain. Here, you can view a full list of Advertising tools in the market.