6sense Blog

Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]

If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data is scattered across platforms, and creating cohesive campaigns feels like herding the proverbial bunch of cats.   Today, I’m thrilled to share the launch of 6sense Intelligent Workflows, a new product I believe will be […]

Account-Based Marketing (ABM) is a game-changer for B2B revenue teams. It enables sellers and marketers to laser-focus efforts on high-value accounts to increase the likelihood of conversion. But there’s a catch: It involves many tedious tasks that drain time and energy.  Manually providing relevant and timely outreach to every individual account is like trying to […]

What is data-driven marketing? Data-driven marketing refers to an approach where marketing teams use analytics to inform decision-making and campaigns. In a complex business environment, a data-driven marketing strategy enables organizations to: By analyzing this data, businesses can optimize their website content and user experience to attract and retain visitors. Through targeted ads and emails […]

What is growth marketing?  Growth marketing is a strategic approach that focuses on driving sustainable and scalable business growth through a combination of marketing tactics and data analysis. It addresses challenges familiar to B2B revenue teams:  Growth marketing is distinguished by its holistic and long-term approach. The goal is to identify and leverage opportunities for […]

From leads to conversions: Case studies on B2B marketing with 6sense AI marketing software transforms B2B sales efforts by enabling marketers to accurately identify and engage high-intent prospects. When you know which accounts are ready to buy — and what research is capturing their attention — it opens the door for smarter campaigns. Discover how […]

Closing the deal: Case studies on overcoming common challenges in B2B sales In the B2B sales industry, organizations can often accelerate revenue growth and boost efficiency by enhancing their targeting and customer insights. 6sense’s AI marketing and sales software unlocks efficiencies by revealing customer preferences and buying journeys, empowering businesses to make informed decisions and […]

Explore ways Business Development Reps can adopt AI to win more.

Buyers crave personalized messaging; in fact, 72% of B2B buyers expect personalized content. That means generic emails and outreach will never pass muster.   Of course, every BDR wants to craft a perfectly personalized message for every single buyer. The problem? There’s not enough time in the day to do that. Or at least, there wasn’t […]

BDRs are a BFD. If you want to see improved KPIs and ROI, you need to make them your BFFs, ASAP.  Equipping your BDRs with 6sense’s AI-powered sales intelligence and automation is one of the best ways to show them how much you care about their ability to focus on the tasks that matter most […]

The rules of B2B revenue generation have fundamentally changed. From rising acquisition costs to increasing complexity of buying committees, revenue leaders face unprecedented challenges in driving growth.  In this collection of insights from our Revenue Makers podcast, top executives share their strategies for driving efficiency, using available tools, and building sustainable growth in any market.  […]

If you’re a BDR, you know the drill: Another day, another hundred tasks to juggle. From prospect research and email outreach to meeting scheduling and follow-ups, the to-do list never seems to shrink.   AI tools promise to ease this burden. But choosing the right one feels like navigating a maze of features, pricing tiers, and […]