6sense Blog

Here’s a thought experiment: Think about the last time you used ChatGPT, Claude, or any other LLM. Did you ask it one question, accept whatever it told you as gospel, and immediately act on that information? Or did you use it as one input among many, cross-referencing what it said against your own experience, other […]

Most cold emails get deleted within three seconds. Your prospects are drowning in generic outreach, and they’ve gotten good at spotting messages that waste their time. The difference between emails that get ignored and emails that start conversations comes down to a few specific choices: how you open the conversation, what you prioritize, and whether […]

Despite near-universal LLM adoption, buyers still maintain 16 interactions with winning vendors. Here’s what that really means for your pipeline. If you’ve been in B2B marketing circles lately, you’ve probably heard some version of this doom-and-gloom prediction: “ChatGPT is going to kill website traffic.” “Buyers won’t need vendors anymore.” “Intent data is dead.” Here’s what […]

Even if you’ve never been to our annual Breakthrough customer conference, which wrapped up Thursday night, you may have heard rumors about an epic party that caps the event. This year’s theme was “Bridgerton meets masquerade ball,” and it was incredibly fun! Here a some pictures to give you a flavor of the evening. We […]

The final day of Breakthrough ‘25 turned the event into a hands-on workshop environment where practitioners shared their proven playbooks and hard-won strategies. From simplified ABM frameworks to advanced Intelligent Workflows, day three delivered the tactical blueprints that revenue teams can implement immediately. ABM Fast Track: Proven playbooks for pipeline growth Fast track to pipeline: […]

We’re back to report on the second day of Breakthrough 2025, which delivered groundbreaking buyer research, inspiring customer success stories, and strategic insights that left attendees with clear playbooks for transforming their revenue operations. Whether you’re catching up from home or want to revisit the standout moments, here’s how day two unfolded. New CEO sets […]

One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!” This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks […]

Breakthrough ‘25 kicked off with a bang today at the Fontainebleau Las Vegas. From hands-on campaign building to AI-powered prospecting tactics to a major product announcement that’s going to change how revenue teams operate, day one delivered the kind of practical insights that attendees will be implementing before they even get home. Whether you’re catching […]

The first wave of generative AI promised to revolutionize B2B marketing. And in some ways, it has, just not always for the better. We’ve all seen it: the LinkedIn posts that sound like they were written by an enthusiastic robot who just discovered business jargon. The blog posts that read like they were optimized for […]

Your inbound form just lit up with 200 new leads from last week’s webinar. Another 150 came in from that content syndication campaign you’re running. And your SDR team? They’re already underwater trying to follow up on last month’s backlog. Here’s the uncomfortable truth: the leads most likely to convert are probably sitting in a […]

From AI-powered revenue engines to lightning-fast implementations, this year’s Breakthrough Award finalists are using 6sense to reshape how they identify, engage, and convert buyers. They turned messy data into million-dollar pipelines. They scaled output without scaling headcounts. They built workflows so smart that sales and marketing finally speak the same language. These aren’t incremental wins. […]

Your digital advertising campaigns are hitting the wrong people at the wrong time. Not because your target account list is bad, but because you’re treating audiences like they’re frozen in time. You launch a LinkedIn campaign targeting enterprise software buyers, but sixty days later, that same audience includes accounts downloading ROI calculators and prospects who […]