6sense Blog

Buyers have gotten very good at researching you before you ever get a chance to research them. By the time most sellers make first contact, the buying group has already shortlisted vendors, consumed competitor content, and formed opinions that are harder to change than most reps realize. The only real response is to close the […]

Successful sales prospecting depends a lot on timing, so let’s discuss how you can: There are two steps in this process: Cold call timing basics: Using the clock First, let’s talk about the basics: the stuff that any seller can do regardless of the technology they’re using to assist with outreach. All you need is […]

The gap between “I have a question about my campaigns” and “I have an answer” just got a lot smaller. RevvyAI is 6sense’s new conversational AI interface for your GTM data — and it puts the kind of marketing analytics insight that used to require a dashboard deep-dive, a data pull, or a request to […]

Most sellers already know what good B2B sales intelligence looks like. The problem has never been knowing what information you need — it’s how long it takes to pull it together. You’re researching an account across four tabs, cross-referencing CRM notes, trying to figure out what they actually care about right now, and often doing […]

Most B2B marketing and RevOps teams aren’t starting from zero when it comes to signal response. They’ve got the intent data, nurture tracks, BDR sequences, and paid media programs. They’ve invested real time and budget building programs that are supposed to react when something important happens. And react they do, but… The real challenge is […]

Here’s what frustration looks like for B2B sales reps: A solid looking contact. Forty-five minutes of research. A carefully crafted personalized email. And a bounce, because while the LinkedIn profile looked current, the contact data behind it wasn’t. Multiply that across a prospecting week and you’ve got a real pipeline problem, one that has nothing […]

Does intent data actually work? It’s one of the most searched questions in B2B sales and marketing — and one of the most argued about on forums like Reddit, where sellers and demand gen practitioners have been swapping horror stories about wasted budget and bad leads for years. The short answer is yes. The longer […]

Your CRM is lying to you, and it’s costing you pipeline. Wrong job titles, bounced emails, missing company data, and contacts who left their jobs six months ago. Stale, incomplete records are one of the most common reasons revenue teams lose deals before a conversation ever starts. The best B2B data enrichment tools solve this […]

The best lead scoring software automatically assigns conversion probability scores to every lead based on behavioral signals, demographic fit, firmographic data, and intent signals — so sales knows exactly where to focus. Models range from simple rules-based systems to AI-driven predictive platforms built for data-mature organizations with complex sales cycles. This guide covers ten of […]

Somewhere right now, an account in your TAM is researching vendors, reading reviews on G2, and narrowing a shortlist. Your competitors might already be on it; meanwhile, your team may not even know the opportunity exists. That’s the reality the best account-based marketing platforms are designed to fix. They identify which accounts are actively in-market […]

Your CRM is full of leads that will never buy. Your emails are going out to everyone at once. And somewhere in a Slack thread, a sales rep is asking marketing why the accounts they’re working look completely cold in the system. The best B2B marketing automation platforms ease these challenges by giving revenue teams […]

There’s a moment every RevOps and marketing ops practitioner knows: the dashboard says 47 accounts are “surging.” But which ones actually matter? The tool says “high intent.” But high intent for what? Based on what? Compared to what baseline? When signals pile up without context, they stop being signals and start being noise. The goal […]