6sense Blog

Sales teams evaluating ZoomInfo Sales alternatives discover that while ZoomInfo offers extensive contact databases, modern sellers need more than just more names to call. They need platforms that combine accurate data with predictive intelligence and AI-powered prioritization to tell them which accounts to focus on and when. ZoomInfo also has a high price floor that […]

Teams evaluating ZoomInfo Marketing alternatives often discover that while ZoomInfo offers basic ABM functionality alongside its contact data, modern B2B marketers need platforms that combine sophisticated predictive intelligence, automated workflows, and comprehensive orchestration rather than fragmented tools that require extensive manual intervention.  Unlike ZoomInfo Marketing’s reliance on topic-based intent and manual scoring maintenance, 6sense delivers AI-powered account […]

RollWorks is an account-based marketing (ABM) and advertising platform that helps B2B companies identify target accounts, engage across channels, and measure impact.   Rollworks is popular for companies that need to get ABM advertising going very quickly. Setup is minimal, which can make it a good choice for teams that are starting their ABM program from zero.  As sales goals and ad budgets grow, […]

Many sales teams have turned to Clay for its data enrichment and workflow automation capabilities. Clay’s flexible architecture provides a playground for revenue operations professionals to custom build sophisticated automations that connect other parts of their tech stack. The core challenge driving companies to explore Clay alternatives is the high barrier of expertise needed to […]

If your sales team is burning through contact lists faster than they’re booking meetings, you’re not alone. Traditional prospecting tools like Seamless AI excel at one thing: delivering high volumes of contact data. But in 2026, volume without context is just noise. Top Seamless AI alternatives now combine contact intelligence with predictive analytics and intent […]

Finding the right sales intelligence platform matters more than ever. While Cognism offers GDPR-compliant contact data with strong European coverage, many sales teams need more than phone-verified numbers and basic firmographics. The best Cognism alternatives deliver predictive analytics, AI-powered buyer intent signals, and sales intelligence that helps your team identify and engage high-value prospects before […]

Revenue reporting shouldn’t feel like archaeology. Most GTM teams excavate data from disconnected systems, trying to piece together a story that makes sense to leadership. By the time you’ve pulled the reports, the insights are stale. When executives ask “Is marketing working?” you’re left pointing to metrics that don’t connect to revenue. The challenge isn’t […]

The challenge Enterprise organizations are in the middle of massive GTM transformations—but not everyone makes it through successfully. Teams get stuck with messy data, overwhelmed sellers, siloed campaigns, and stale target account lists. This leads to wasted ad spend, disjointed buyer experiences, and misalignment between sales and marketing that leaves pipeline on the table. Eric […]

Many revenue teams evaluating Apollo alternatives discover that while Apollo offers a solid starting point for basic prospecting, modern B2B teams need more than contact data and email sequences to hit their numbers. As buyer behavior evolves and sales cycles become more complex, teams are looking for platforms that combine accurate data, predictive intelligence, and […]

Here’s the uncomfortable truth about sales and marketing alignment: Most companies treat it like a relationship problem that can be fixed with better communication. More Slack channels. Weekly syncs. Trust falls at the offsite. But the real issue isn’t about getting along better. It’s about operating on fundamentally incompatible timelines. B2B buying cycles average 10 […]

Your sales rep is four months into a six-month enterprise deal. They’ve mapped the buying group, built relationships with three key stakeholders, and carefully timed every touchpoint. The deal is progressing exactly as planned. Then marketing launches a product campaign. Suddenly, every contact your rep has been nurturing gets three emails in a week, each […]

Your sales team talks to buyers every single day. They hear which messages land and which fall flat. They know what objections keep coming up, which competitors are circling, and what content actually helps push deals forward. Marketing? They’re creating campaigns based on last quarter’s research, personas built in a workshop six months ago, and […]