Campaign Name:

Owners:

Project Link:

Target Live Date:

Resources:

Summary:

The purpose of this campaign is to (enter text).

Campaign Theme:

Add 3-5 bullet points

Link Theme Guide

Campaign GTM Strategy:

This campaign will target (personas) and include (list deliverables/channel + summarize and list below including owners name).

Deliverable – Owner Name

Deliverable – Owner Name

Deliverable – Owner Name

Deliverable – Owner Name

Deliverable – Owner Name

Deliverable – Owner Name

Campaign Goal:

Optional: denote primary and/or secondary goals

Generate Opportunities

Increase Brand Awareness

Acquire new customers

Increase Web Traffic

Reduce customer churn

Up-sell and cross-sell

Launch new product or solution

Rebrand or reposition

Refine GTM Strategy

Promote Event

Campaign Type:

Always On

Point in Time

T1

T2

KPIs:

Increase Band Awareness

Accounts Reached

Account Progression

Generate Pipeline

S0, S1, S2

Upsell/Cross

Digital

Form Fills

Conversion Rate

Cost Per Acquisition (CPA)

Click-Through Rate (CTR)

Reach

Email

Engagement Rate

Open Rate

CE Qualified Convos

6sense Segment:

Segment Name:
Segment #:
# of Accounts in Segment:
Segment Link:

Target Audience Segment (Select the Best Accounts):

Buyer Stage

Target

Awareness/Consideration

Decision/Purchase

6sense ICP

Strong

Moderate

Region

North America

EMEA

Account Type

Prospect

Target

Customer

Intent

Not Applicable

Researching Keywords within (x) days

Enter Keyword within (x) days

Technology Used (Technographics)

Salesforce CRM; and

Microsoft Outlook or Gmail

Salesloft

Microsoft Dynamics

ZoomInfo

Apollo

Lusha

Cognism

BDR/AE Activity

Not Applicable

0 Activity within 30 days

> 3 Activities within 60 days

6QA

Non 6QA

6QA

Open Opportunities

No Current Open Opps

Open Opps

Closed/Lost Opps > 90 Days

Web Behavior

Not Applicable

Visited Website

Not Visited

Within x days

Firmographics

Industry

Employee Count

Revenue Range

Opportunity Stage

NA

S0

S1

S2

S3

Target Audience Persona (Know about Them):

ABM Practitioner

ABM Leader

Account Executive

BDR Practitioner

BDR Leader

CFO

CEO

CTO

CIO

CXO

Demand Gen Practitioner

Demand Gen Leader

Digital Practitioner

Digital Leader

Field Marketing Practitioner

Field Marketing Leader

Marketing Practitioner

Marketing Leader

Marketing Executive

MOPs Practitioner

MOPs Leader

RevOps Practitioner

RevOps Leader

Sales Practitioner

Sales Leader

Sales Executive

Sales Enablement Practitioner

Sales Enablement Leader

SOPs Practitioner

SOPs Leader

All Others

Positioning/Content/CTA by Stage and Persona:

Persona 1: Buyer Stage

Pain

Pain

Value

Content

Email Content:

Email CTA:

Ad Content:

Ad CTA:

Persona 2: Buyer Stage

Pain

Pain

Value

Content

Email Content:

Email CTA:

Ad Content:

Ad CTA:

Persona 3: Buyer Stage

Pain

Pain

Value

Content

Email Content:

Email CTA:

Ad Content:

Ad CTA:

Channels and Tactics:

Email:

Marketo

Conversational Email

Salesloft Cadence

Salesloft Template

Sales:

Call Blitz

Call Script

Battle Card

Content:

Product Page

Landing Page

Blog Posts

Whitepapers

Caste Studies

Infographics

Playbook

Public Web Page

Event Page

Customer Story

Guide

Video

Social Media:

Organic Posts

Employee Advocacy

Paid Advertising:

LinkedIn Ads

Display Ads

Conversation Ads

PPC

Personalization:

Mutiny / Trendemon

Banner/Pop Up

Page/Content Change

1:1 Program

Webinars and Events:

Owned Webinar

Partner Webinar

Customer Story Hour

CMO Coffee Talk

Dinners

Gifting

Content Need-To-Know:

Why is this event/offer/engagement important for the reader? ("What's in it for me?")

Is this event/offer/engagement attempting to solve a problem? If so, please provide context.

If the problem is complex, provide a link to a document or collateral context.

Please provide at least five reasons/upsides to attend/engage with the event/offer, or how the offer solves the problem above.

Do you have a preferred CTA for the event/offer/engagement?

What else should a writer know about this event/offer/engagement?

Ads Need-To-Know:

What is the ultimate goal for ads? Awareness, Sign Ups

Suggested Ad Copy:

Campaign name for UTMs

Sales Need-To-Know:

What role does sales play?

Where are the resources?

Who is enabling team?

Landing Page Need-To-Know:

Dynamic headline to match ad CTA

Meta title

Meta description

Personalization

Persona triggers

Intent triggers

Buying stage triggers

Fallback messaging

CTA/form

Timeline:

The integrated marketing campaign will span over a period of x months, starting from [start date] to [end date].

Budget:

The allocated budget for this campaign is [total budget]. It should be divided strategically across various channels and tactics, ensuring maximum ROI and impact.

Enablement + Internal Communication Cadence:

[Teams and field facing reps will be enabled by [person responsible] via [communication channel].

Results:

KPI/Metric/Goals by channel

Key Stakeholders:

Team	POC	Link to Deliverable	Responsibilities