Question 1

What are the different markets in which
        Yahoo! and
        Smart AdServer compete against each other?

Accepted Answer

Yahoo! and
        Smart AdServer compete against each other in
        the Display Advertising, Ad Serving, Advertising, SEO And SEM.

Question 2

How does the market share of
        Yahoo!
        and Smart AdServer compare in the
        Display Advertising market?

Accepted Answer

In the Display Advertising market,
        Yahoo! has a
        3.23%
        market share in comparison to
        Smart AdServer’s
        1.90%.
        Since it has a better market share coverage,
        Yahoo! holds the
        8th
        spot in 6sense's Market Share Ranking Index for
        the Display Advertising category, while
        Smart AdServer holds the
        11th spot.

Question 3

How many customers are acquired by
        Yahoo! and
        Smart AdServer in the
        Display Advertising segment?

Accepted Answer

Yahoo! has
        6,619 customers and
        Smart AdServer has
        3,898 customers in the
        Display Advertising
        segment. Yahoo! has
        2721 more customers than
        Smart AdServer in this category.

Question 4

What are the countries in which
        Yahoo! and
        Smart AdServer has more customers?

Accepted Answer

Yahoo! has more customers in United States, United Kingdom and Canada.
Smart AdServer has more customers in United States, Germany and France.

Yahoo! Vs Smart AdServer : In-Depth Comparison

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Comparing the customer bases of Yahoo! and Smart AdServer

Comparing the market share of Yahoo! and Smart AdServer

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