Question 1

What are the different markets in which
        Cognos and
        Marketing 360 compete against each other?

Accepted Answer

Cognos and
        Marketing 360 compete against each other in
        the Business Intelligence (BI), Accounting, Advertising, Analytics, Budgeting And Forecasting.

Question 2

How does the market share of
        Cognos
        and Marketing 360 compare in the
        Business Intelligence (BI) market?

Accepted Answer

In the Business Intelligence (BI) market,
        Cognos has a
        3.78%
        market share in comparison to
        Marketing 360’s
        0.49%.
        Since it has a better market share coverage,
        Cognos holds the
        8th
        spot in 6sense's Market Share Ranking Index for
        the Business Intelligence (BI) category, while
        Marketing 360 holds the
        21st spot.

Question 3

How many customers are acquired by
        Cognos and
        Marketing 360 in the
        Business Intelligence (BI) segment?

Accepted Answer

Cognos has
        16,316 customers and
        Marketing 360 has
        2,131 customers in the
        Business Intelligence (BI)
        segment. Cognos has
        14185 more customers than
        Marketing 360 in this category.

Question 4

What are the countries in which
        Cognos and
        Marketing 360 has more customers?

Accepted Answer

Cognos has more customers in United States, United Kingdom and Canada.
Marketing 360 has more customers in United States, Canada and France.

Cognos Vs Marketing 360 : In-Depth Comparison

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Comparing the customer bases of Cognos and Marketing 360

Comparing the market share of Cognos and Marketing 360

Compare Cognos vs Marketing 360 customers by geography

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