Question 1

What are the different markets in which
        SmartyAds and
        MediaAlpha compete against each other?

Accepted Answer

SmartyAds and
        MediaAlpha compete against each other in
        the Ad Exchange, Demand Side Platform (DSP), Supply Side Platform (SSP).

Question 2

How does the market share of
        SmartyAds
        and MediaAlpha compare in the
        Ad Exchange market?

Accepted Answer

In the Ad Exchange market,
        SmartyAds has a
        0.08%
        market share in comparison to
        MediaAlpha’s
        0.04%.
        Since it has a better market share coverage,
        SmartyAds holds the
        6th
        spot in 6sense's Market Share Ranking Index for
        the Ad Exchange category, while
        MediaAlpha holds the
        8th spot.

Question 3

How many customers are acquired by
        SmartyAds and
        MediaAlpha in the
        Ad Exchange segment?

Accepted Answer

SmartyAds has
        715 customers and
        MediaAlpha has
        384 customers in the
        Ad Exchange
        segment. SmartyAds has
        331 more customers than
        MediaAlpha in this category.

Question 4

What are the countries in which
        SmartyAds and
        MediaAlpha has more customers?

Accepted Answer

SmartyAds has more customers in United States, Netherlands and United Kingdom.
MediaAlpha has more customers in United States, United Kingdom and Australia.

SmartyAds Vs MediaAlpha : In-Depth Comparison

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Comparing the customer bases of SmartyAds and MediaAlpha

Comparing the market share of SmartyAds and MediaAlpha

Compare SmartyAds vs MediaAlpha customers by geography

Customer Movements for this month

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