“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 [...]

The Next-Generation CMO’s Revenue-Driven Approach to Marketing

Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far [...]

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions [...]

The Next-Generation SiriusDecisions Demand Waterfall: A Framework to Prioritize In-Market Buyers

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty’s unveiling of the Next-Generation Demand Waterfall. [...]

New Forrester Report: 4 Steps To Prepare For The Predictive Analytics Revolution in B2B Marketing

Earlier this week, Forrester Research, Inc. published its latest take on how data technologies are changing B2B marketing and sales in the report: “New Technologies Emerge To Help Unearth Buyer [...]

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