For decades B2C marketing ran circles around its B2B neighbors. When it came to attribution, ROI tracking and campaign optimization, B2C teams had it made. The B2C world is one of numerous small [...]
At 6sense, we recognize that whether it's asteroid data or buyer intent data, there exists a power for precise predictions that can change a company's marketing plan or save the planet. Finding [...]
Here are two takeaways from morning speakers at the INmarket conference in San Francisco for B2B marketers and sellers.
Sean Callahan was previously a marketing director at Bizo and an editor at Crain Communications. With Russell Glass, he co-wrote “The Big Data-Driven Business: How to Use Big Data to Win [...]
Meagen Eisenberg brings more than 19 years of experience in the high-tech industry to her role as CMO of MongoDB. She advises for several tech startups and has been recognized as one of the Top [...]