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“Where’s my demand?”, said the VP of Marketing of a HR management software company at a prospect meeting last week. “And while you’re at it, can you tell me: Which accounts are out there [...]

The whole world is going digital – and companies everywhere must adapt to compete. No industry is immune. And this digital transformation is happening fast. Look at it this way: Retail stores [...]

Forrester has just released The Forrester WaveTM: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, [...]

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 [...]

Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far [...]

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions [...]

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty’s unveiling of the Next-Generation Demand Waterfall. [...]

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” [...]