Inside INmarket: Interview with Nick Panayi, CSC

Information is power. Data-driven basically says that we make decisions by starting with a foundation of facts. Data-driven doesn’t mean you have blinders on. Data never lies, but data alone can [...]

Lessons from the Experts: CSC’s Modern Marketing Machine

Nick Panayi, Head of Global Brand & Digital Marketing at CSC (and a 6sense customer) recently shared his company’s experience and practice of building a modern marketing presence suited to [...]