A Moment to Be Thankful for the ‘Godfather' of 6sense

Michael Metz ran Web Marketing and Strategy at Cisco for 8 years from the late 90’s up to a few years ago. Mike (and his go to manager Helen Lechner) saw the promise data long before ‘big data’ [...]

SiriusDecisions, Cisco and 6sense to Host Webinar on How Companies Can Jettison Traditional Lead Scoring in Favor of Predictive Intelligence

This morning we published a press release detailing the upcoming webinar. Here’s a link to the full release. Here’s what Amanda Kahlow, CEO & Founder, had to say about the [...]

Join SiriusDecisions, Cisco, and 6sense for a Webinar on #PredictivePreparedness – Dec 12

As a data-driven B2B marketer, you know about traditional lead scoring. It’s complex, difficult to implement, and typically yields minimal results. Enter predictive: a new breed of technology [...]