A Lively Discussion with Olivier Thierry on Mastering AI-Powered ABM to Increase Sales

It was incredible to host one of the breakout sessions this year at Gartner Sales & Marketing Conference in Las Vegas. The premise of the session was that ABM is incomplete without predictive [...]

“Alexa, Who is In-Market for My Product Today?”

I can guarantee that 80% of you have at least one AI-powered gadget in your household. The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of [...]

ABM Tales: How Consolidated ABM Platform Bets Are Paying Off

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona [...]

Where’s My Demand?

“Where’s my demand?”, said the VP of Marketing of a HR management software company at a prospect meeting last week. “And while you’re at it, can you tell me: Which accounts are out there [...]

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

Forrester has just released The Forrester WaveTM: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, [...]

“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

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