“Alexa, Who is In-Market for My Product Today?”

I can guarantee that 80% of you have at least one AI-powered gadget in your household. The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of [...]

ABM Tales: How Consolidated ABM Platform Bets Are Paying Off

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona [...]

ABM + Predictive Sales Enablement with the Oracle Eloqua Sales Tools Extensions Launch

As sales teams look to their marketing counterparts in an ABM world for enablement and insight, it’s getting increasingly important to have a centralized view of account engagement. No sales team [...]

Where’s My Demand?

“Where’s my demand?”, said the VP of Marketing of a HR management software company at a prospect meeting last week. “And while you’re at it, can you tell me: Which accounts are out there [...]

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

Forrester has just released The Forrester WaveTM: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, [...]

“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

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