About this webinar
In 2017 SiriusDecisions released the Demand Unit Waterfall concept, but in practice people, processes and technology were not ready. Technologies were fragmented while processes focusing on leads undermined an account-based approach leaving practitioners on the account-based journey adrift. A lot has changed.
Kerry Cunningham of SiriusDecisions and Olivier Thierry of Quorum Software will share practical insights on how to achieve the vision of the Demand Unit Waterfall – engaging the buying team in the full buyer’s journey.
The presenters will share industry trends and practical advice on how to: