You're exclusively invited to...
Getting Started with Account-Based Marketing
in Manufacturing, Logistics, and Supply Chain
Join us virtually on Thursday, August 1 at 8 am PT / 11 am ET for “Getting Started with Account-based Marketing,” a webinar session for marketing and sales leaders in logistics, manufacturing, and supply chain sectors.
Learn from Adam Kaiser, Head of Growth Marketing at 6sense, and Crawford McCarty, VP of Marketing at LeadCoverage, about practical Account-based Marketing (ABM) strategies and real-world examples that drive revenue breakthroughs. Topics include:
How and why to get team buy-in around ABM
Setting up a “crawl” plan
Examples of industry customer success and SME advice
Don't miss this opportunity to adopt or enhance an ABM strategy. Reserve your spot today!
You're exclusively invited to...
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Meet Your Speakers
Getting Started with ABM in Manufacturing, Logistics, & Supply Chain
Adam Kaiser
Head of Growth Marketing, 6sense
With over 15 years of experience in B2B marketing, Adam is a passionate and strategic leader who drives revenue growth and customer engagement for SaaS and tech organizations. He has a proven track record of building and leading effective marketing strategies that increase brand awareness, generate demand, and align with sales goals.
Crawford McCarty
VP of Marketing, LeadCoverage
Crawford McCarty has 15 years of demand generation experience, specializing in innovative marketing strategies. He began at Silverpop during the marketing automation renaissance and later joined IBM's Watson Behavioral Marketing team. An expert in advanced marketing attribution models, Crawford leverages data-driven strategies to drive ROI-backed decisions, leading teams at the forefront of marketing technology.
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Saima Rashid, an award-winning Analytics, Marketing, and Operations leader brings 17 years of experience building and leading teams across a variety of industries.
A hallmark of Saima’s career is her ability to use tangible insights to align revenue teams and drive results. Most recently, Saima won Forrester’s Program of the Year for strategizing and implementing an AI-driven engine combining predictive account intelligence to drive millions in incremental pipeline.
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