Meet the Senseis

A collection of live stories from B2B revenue leaders
who are winning in the age of Account Based Buying

Thursday, July 25
9:00 AM PST/12:00 PM EST

Crystal Hadaway

VP, Digital Media & ABM Programs

Domo

Latane Conant

CMO

6sense

DESIGNING ABM AT SCALE

How revenue teams are seamlessly integrating ABM with the demand engine

Join Crystal Hadaway, VP of Digital Media and ABM Programs, at Domo as she discusses how to design a scalable Go-to-Market strategy that leverages both traditional demand gen and hyper-targeted ABM tactics.

You’ll hear how DOMO created a revenue strategy for both marketing and sales that deploys ABM-at-scale programs in tandem with their traditional demand gen engine, allowing them to both go big and dig deep at the same time.

Dave Taylor

CMO

Impartner Software

Latane Conant

CMO

6sense

GOING ACCOUNT-BASED On-Demand

How Impartner’s revenue team increased engagement and conversion rates

Join Dave Taylor, CMO, at Impartner as he discusses how to take an account-based approach that drives higher conversions, resulting in larger deals and increased deal velocity.

In this session, you’ll learn how to leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.

Ed Breault

VP, Head of Marketing

Aprimo

Uran Kabashi

Global Manager, Demand Generation & ABM

Aprimo

Latane Conant

CMO

6sense

ABM FAST TRACK On-Demand

How Aprimo scaled their account-based strategy to increase engagement

Join Ed Breault (VP, Head of Marketing) and Uran Kabashi (Global Demand Generation & ABM Manager) to hear how Aprimo is generating boardroom-worthy ABM results in weeks not years.

In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.

Ari Capogeannis

Director, Growth Marketing & Analytics

Sage Intacct

Latane Conant

CMO

6sense

BEYOND ABM On-Demand

A metrics-driven overview of “People-Based Marketing”

Learn how to hyper-personalize and accelerate your consumer journey while simplifying sales and marketing alignment through cohesive, data driven tactics.

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration.

Tara Corey

VP, Global Marketing Operations

Qlik

Latane Conant

CMO

6sense

UNCOVERING DEMAND

A targeted, Personalized ABM Strategy

Join Tara Corey, VP of Global Marketing Operations at Qlik, as she answers these critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?

In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.