UNCOVERING DEMAND

Wednesday, June 26
9:00 AM PST/12:00 PM EST

 

Tara Corey

VP, Global Marketing Operations

Qlik

Latane Conant

CMO

6sense

UNCOVERING DEMAND

A targeted, Personalized ABM Strategy

Join Tara Corey, VP of Global Marketing Operations at Qlik, as she answers these critical questions for developing a highly personalized ABM strategy: Who’s in our ICP? Which accounts are in-market? Which accounts do we focus our ABM efforts on? Who in those accounts is on the buying team? What is the next best action?

In this session you’ll learn how to use AI driven insights and orchestration to turn your fragmented ABM approach into one that is cohesive and targeted.