DESIGNING ABM AT SCALE

Wednesday, July 24
9:00 AM PST/12:00 PM EST

 

Crystal Hadaway

VP, Digital Media & ABM Programs

Domo

Latane Conant

CMO

6sense

DESIGNING ABM AT SCALE

How revenue teams are seamlessly integrating ABM with the demand engine

Join Crystal Hadaway, VP of Digital Media and ABM Programs, at Domo as she discusses how to design a scalable Go-to-Market strategy that leverages both traditional demand gen and hyper-targeted ABM tactics.

You’ll hear how DOMO created a revenue strategy for both marketing and sales that deploys ABM-at-scale programs in tandem with their traditional demand gen engine, allowing them to both go big and dig deep at the same time.