VP, Digital Media & ABM Programs
DESIGNING ABM AT SCALE
How revenue teams are seamlessly integrating ABM with the demand engine
Join Crystal Hadaway, VP of Digital Media and ABM Programs, at Domo as she discusses how to design a scalable Go-to-Market strategy that leverages both traditional demand gen and hyper-targeted ABM tactics.
You’ll hear how DOMO created a revenue strategy for both marketing and sales that deploys ABM-at-scale programs in tandem with their traditional demand gen engine, allowing them to both go big and dig deep at the same time.