VP, Head of Marketing
Global Manager, Demand Generation & ABM
ABM FAST TRACK
How Aprimo scaled their account-based strategy to increase engagement
Join Ed Breault (VP, Head of Marketing) and Uran Kabashi (Global Demand Generation & ABM Manager) to hear how Aprimo is generating boardroom-worthy ABM results in weeks not years.
In this session, you’ll learn how you can leverage AI-driven analytics to rapidly uncover new demand, prioritize actions based on accounts “in-market” and seamlessly orchestrate account engagement across sales and marketing.