Making Sense of
Dreamforce Week

San Francisco | Nov. 18-22, 2019

Join 6sense in San Francisco

Dreamforce. Hypergrowth. OpsStars. TOPO Open House. What?

Dreamforce brings nearly 200,000 people to San Francisco, and every one is eager to capitalize on that audience (ourselves included!). We know it can be a struggle to make sense of the chaos, so let us guide you through the week.

Meet with Us

Rev up your Revenue Engine with 6sense. Schedule a time to meet with an expert. We’ll show you how you can fuel your account based programs by identifying and closing more opportunities.

Looking for 2020 Vision?

TOPO Open House
Nov. 20 – 21
The Cavalier, 360 Jessie St. 

Drink with Us

Marketers, it’s time to come clean and cut through the BS when it comes to MQLs. Grab your fellow revenue team members and unwind with us. You’ll have the opportunity to network with fellow peers and industry leaders attending Dreamforce and OpsStars 2019.

CMO Confessions: Cocktail Party

The Chieftain

198 5th St.
Tuesday, Nov. 19
6:00pm - 9:00pm

We’ve heard the rumors and
the rumors are true.

Calling all gypsies and dreamers to join us for Drinks and Demos before Fleetwood Mac! We’ll be serving up drinks, demoing 6sense
(for those that want to learn how we unite Revenue teams)
and getting groovy before the show. 

It’s time to break the chain, and go your own way.
Hope to see you there!

Pre-Dreamfest Happy Hour 
6sense HQ
450 Mission St., Ste. 201 
Wednesday, Nov. 20 
5:30pm – 7:00pm

No need to register, just stop by!

Learn with Us

Attending Hypergrowth, OpsStars, or TOPO Open House? Join one of our sessions.

Hypergrowth

Calling BS on ABM — It’s Just Good Marketing

Monday, Nov. 18 | 11:45am - 12:30pm

B2B buying has evolved. Buyers are in control of the information, flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product comparison. As Marketers, we’re still fumbling around in the dark, relying on the same old bag of tricks for prospecting: forms, spam, and cold calls.

Account Based Marketing has emerged as the cure-all, yet Marketing and Sales teams are struggling to scale their ABM efforts. Discover how simplifying the process and using an AI-powered ABM platform to take on the heavy lifting of scaling your ABM program can get you back to doing what you love — being a great Marketer.

latane

Latané Conant

CMO, 6sense

OpsStars

ABM at Scale

Tuesday, Nov. 19 | 1:35pm - 3:05pm

Calling BS on ABM. At the most basic level ABM challenges us to:

  • Focus on the best target accounts — often based on similar accounts
  • Know something about who you’re marketing to — not just the individual, but the entire buying team
  • Engage with those personas on their terms — a personalized, multi-channel approach
  • Share what you learn about the account buying teams with sales — ideally in real-time
  • Measure what matters — pipeline!


  • But isn’t that exactly what marketing has been doing (or trying to do) for the last forty years?! The key is scaling “ABM” with insights and orchestration. In this session, we’ll show you how insights and orchestration power ABM at scale (and GREAT marketing), guide you through real examples of fully, scaled ABM programs, and provide you with the tools you need to start architecting your ABM strategy at scale.

    Michael George

    Michael George

    VP of Brand & Solutions, 6sense

    Susan Peterson

    Susan Peterson

    Sr. Director, Demand Gen, 6sense

    Are your SDRs Thriving or Just Surviving?

    Wednesday, Nov. 20 | 1:35pm - 3:05pm

    Sales development is arguably one of the most critical investments for generating B2B pipeline. In fact, according to a recent TOPO report, “SDRs are the most significant drivers of pipeline in world-class companies.” Yet, for some organizations sales development is becoming nothing more than a costly way to send out more emails.

    This session is designed to benchmark your SDR performance against best-in-class organizations. You’ll walk away with the building blocks for your own 30-60-90 day productivity plan to ensure your SDR team thrives.

    You’ll learn how to:
  • Ensure your SDRs are working the right accounts through account prioritization and timing
  • Make connections to engage with buying teams through insight-driven messaging and cadence frameworks
  • Architect ideal the technology stack to power your team
  • latane

    Latané Conant

    CMO, 6sense

    Ernest Owusu

    Ernest Owusu

    Director of Sales Development, 6sense

    TOPO Open House

    Transform your BDR Program from L.O.L. to B.F.D.

    Wednesday, Nov. 20 | 12:15pm - 12:45pm

    If you are a sales, marketing, or revenue operations leader looking to predictably create pipeline, this session is for you!

    At 6sense, we believe BDRs are a B.F.D. because they:

  • Drive 70% of our pipeline and revenue for that matter
  • Deliver a world-class customer and prospect experience that leads to better engagement (proven by real customer feedback)
  • Develop into key revenue roles in sales, marketing, and customer success
  • But it's not easy. You have to invest in the right people, processes, and technology to transform your BDR program. We'll share the secrets to our success and give you an inside view into exactly how we did it at 6sense. (Spoiler alert: TOPO Research + 6sense + Sales & Marketing alignment are a key part of the story).

    latane

    Latané Conant

    CMO, 6sense