Join 6sense at B2B SMX
August 12-13, Boston

About

Are you ready for B2B Sales & Marketing Exchange? We’re joining industry leaders to deliver B2B revenue teams with actionable insights for providing relevant, high value experiences at every stage of the buying journey.

Meet with Us

Rev up your Revenue Engine with 6sense. Schedule a time to meet with an expert at our booth in the Marketplace. We’ll show you how you can fuel your account based programs by identifying and closing more opportunities.

Learn with us

Beyond ABM: A Metrics-Driven Overview of “People-Based Marketing”

Date: Tuesday, Aug 13th | Time: 12:15 PM

Learn how to hyper-personalize and accelerate your consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics. 

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration. 

Ari Capogeannis

Director of Growth Marketing and Analytics, Sage Intacct

Susan Peterson

Sr. Director of Revenue
Operations, 6sense

Calling BS on ABM – It’s Just Good Marketing


Date: Tuesday, August 13 | Time: 11:23AM

B2B buying has evolved. Buyers are in control of the information flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product comparison. As Marketers, we’re still fumbling around in the dark, relying on the same old bag of tricks for prospecting; forms, spam and cold calls. 

Account Based Marketing has emerged as the cure-all, yet Marketing and Sales teams are struggling to scale their ABM efforts. Discover how simplifying the process and using an AI-powered ABM platform to take on the heavy lifting of scaling your ABM program can get you back to doing what you love – being a great Marketer.

Latane Conant

CMO
6sense

Relax With Us

Unwind with 6sense, Hushly, and Inverta Monday evening on the patio at Rare Steakhouse. Overlooking the Harborwalk and Mystic River, Rare features exceptional spirits, fine wines, and the most unique curated steak program in New England. 

Monday, August 12th
Rare Steakhouse @ Encore Boston Harbor
1 Broadway, Everette MA 02149
6:00pm – 8:00pm 

Our Sponsors

hushly
invertalogo

Relax With Us at B2B SMX