PERSONALIZING WEB EXPERIENCES WITH ACCOUNT-BASED DATA​

Now Available On-Demand

Brett Greenbaum

Sr. Inbound Marketing Manager, Tipalti

Peter Tarrant

ABM Manager, Tipalti

Roger Ruttiman

CTO, Reactful

Greg Bell

Head of Product Marketing, 6sense

PERSONALIZING WEB EXPERIENCES WITH ACCOUNT-BASED DATA​

Personalized web experiences engage and convert visitors more effectively than “one size fits all” approaches. But with B2B buyers today conducting anonymous research online and making purchase decisions as a team, it can be challenging to deliver the right content to the right person at the right time.

In this session you’ll learn how companies like Tipalti are using account-based data to deliver highly personalized web experiences that generate pipeline and advance deal cycles. Brett Greenbaum, Sr. Inbound Marketing Manger, and Peter Tarrant, ABM Manager, will explain how they leveraged 6sense and Reactful to go from generic web experiences to dynamic, responsive, data-driven experiences that meet customers where they are - and help guide them to the next stage of the buying process.