MINING FOR GOLD: ALIGNING DATA ACROSS THE REVENUE CHAIN TO UNCOVER ROI​

Friday, November 15th, 2019
11AM PST / 2PM EST​

 

Latane Conant

6sense

Nick Ezzo

Sage Intacct

Karen Steele

LeanData

MINING FOR GOLD: ALIGNING DATA ACROSS THE REVENUE CHAIN TO UNCOVER ROI​

With buyers conducting anonymous research, multiple people involved in purchase decisions, and dozens of cross-channel touches required to advance deal cycles, B2B marketers and sellers have more data and complexity to manage than ever before. Revenue teams today need need deep insights to optimize their ABM strategies and report on ROI.

In this session you’ll learn how companies like Sage Intacct are using 6sense and LeanData to uncover anonymous buyer demand; automate account fit modeling; tie together lead, contact, account, and opportunity data; and report on attribution. You’ll learn how to manage the flow of complex data, uncover valuable insights, and report on the ROI of your ABM strategies.