DRIVE PERSONALIZATION AND PRIORITIZATION IN YOUR DIRECT GIFTING PROGRAM

Now Available On-Demand

Blake Grubbs

Senior Manager, Product Marketing

Alyce

Tracy Novello

Customer Success Manager

Alyce

Susan Peterson

Senior Director of Revenue Marketing

6sense

Drive Personalization and Prioritization
in Your Direct Gifting Program

Direct Mail has quickly become a hallmark of ABM programs, but maximizing results requires both personalized, thoughtful gifts and prioritizing gift recipients based on dynamic ABM data.

While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session you’ll learn how 6sense partnered with Alyce to drive personalization and prioritization in their direct gifting program. You’ll see how 6sense uses Alyce to break through with personalized gift experiences for accounts and contacts prioritized by the 6sense platform – and the results this combined approach has generated.

Announcing 6sense + Drift

6sense to Power Company Insights for Drift Intel to Personalize Conversations

6sense has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers.