DRIVE PERSONALIZATION AND PRIORITIZATION IN YOUR DIRECT GIFTING PROGRAM
Now Available On-Demand
Senior Manager, Product Marketing
Customer Success Manager
Senior Director of Revenue Marketing
Drive Personalization and Prioritizationin Your Direct Gifting Program
Direct Mail has quickly become a hallmark of ABM programs, but maximizing results requires both personalized, thoughtful gifts and prioritizing gift recipients based on dynamic ABM data.
While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session you’ll learn how 6sense partnered with Alyce to drive personalization and prioritization in their direct gifting program. You’ll see how 6sense uses Alyce to break through with personalized gift experiences for accounts and contacts prioritized by the 6sense platform – and the results this combined approach has generated.