CUT THROUGH THE CONTENT CLUTTER: 3-TIER STRATEGY TO PERSONALIZATION AT SCALE​

Wednesday, October 30
9:00 AM PST/12:00 PM EST

 

Hillary Lupo

Senior Growth Marketing Manager

Fortinet

Randy Frisch

CMO and President

Uberflip

Latane Conant

CMO

6sense

Cut through the Content Clutter: 3-Tier
Strategy to Personalization at Scale

Personalization is critical to capturing and converting high-value prospects, but delivering dynamic, personalized content experiences at scale can seem impossible.

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

Wednesday, October 30th, 2019 | 9AM PST / 12PM EST