CUT THROUGH THE CONTENT CLUTTER: 3-TIER STRATEGY TO PERSONALIZATION AT SCALE
Wednesday, October 30
9:00 AM PST/12:00 PM EST
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Senior Growth Marketing Manager
CMO and President
Cut through the Content Clutter: 3-Tier Strategy to Personalization at Scale
Personalization is critical to capturing and converting high-value prospects, but delivering dynamic, personalized content experiences at scale can seem impossible.
In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.
Wednesday, October 30th, 2019 | 9AM PST / 12PM EST