CUT THROUGH THE CONTENT CLUTTER: 3-TIER STRATEGY TO PERSONALIZATION AT SCALE​

Now Available On-Demand

Hillary Lupo

Senior Growth Marketing Manager

Fortinet

Randy Frisch

CMO and President

Uberflip

Latane Conant

CMO

6sense

Cut through the Content Clutter: 3-Tier
Strategy to Personalization at Scale

Personalization is critical to capturing and converting high-value prospects, but delivering dynamic, personalized content experiences at scale can seem impossible.

In this session you’ll learn how companies like Fortinet are using essential personalization attributes (such as account, persona, timing, and branded and generic keywords being researched) from 6sense to dynamically adjust Uberflip content streams. Hillary Lupo, Senior Manager of Growth Marketing at Fortinet, will explain how she used 6sense and Uberflip to go from generic to highly personalized content programs and exceed conversion benchmarks by 15x – all without additional resources.

Announcing 6sense + Drift

6sense to Power Company Insights for Drift Intel to Personalize Conversations

6sense has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers.