Why You’ll Love Meeting StructuredWeb at #INmarket15


At the INmarket conference in July, sales and marketing leaders will learn about some great companies that are helping their customers achieve growth and success in highly competitive environments. In this blog post we’re happy to introduce you to one of those sponsors, StructuredWeb. Pull up a chair and get to know one another! And don’t forget to register and join us July 8 in San Francisco at the Four Seasons Hotel for #INmarket15.


What We Do

StructuredWeb is the only SaaS marketing software that gives global enterprises the tools to collaborate with their partners and agencies to drive scalable demand through their channel marketing programs. StructuredWeb believes in creating a scalable, automated, and collaborative environment for vendors, OEMs, channel partners, and agencies by providing the tools and intelligence needed to scale entire end-to-end channel marketing processes. From easy program setup, to content collaboration tools, to faster campaign creation, to simplified partner onboarding – channel marketers have all the collaboration tools to increase partner participation, improve marketing performance, and drive higher returns on their channel marketing investment.

StructuredWeb’s channel marketing automation platform enables vendors and OEMs to drive demand through their partners. The platform also allows them to scale partner marketing activities by providing easy-to-use and repeatable marketing programs to thousands of channel partners at the same time. With 15 integrated, multi-touch marketing tools – including inbound marketing, social, email, digital advertising (Google AdWords and retargeting), content syndication, syndicated webinars, and many more – StructuredWeb offers the most comprehensive channel marketing solution on the market today.

Our Newest Product

StructuredWeb’s Webinar Syndication gives vendors the ability to produce webinars centrally and offer them to all of their channel marketing partners. Once partners have confirmed participation, they can then choose who they want to invite to their private-label webinar, and send out a fully automated marketing campaign with co-branded emails and registration landing pages. Each partner gets its own private viewing to the vendor webinar so they are the only ones who see attendee information. After the event, partners receive attendee data and vendors receive an aggregated report of how the webinar contributed towards its channel sales pipeline, including total number of registrants, attendees, leads, and opportunities generated. Learn more by visiting www.StructuredWeb.com/syndicated-webinar.

A Few Things Customers Say About Us

“The partner engagement and ability to drive marketing with StructuredWeb’s tools changed our partners’ attitude about marketing in general. We were able to reach ROI that is scalable and repeatable across different segments and markets.”

– Senior Director, Global Partner Marketing, Cisco Systems

“StructuredWeb’s robust set of tools and easy-to-use interface allowed our channel partners to effectively and consistently engage in digital marketing – something we struggled with for a long time.”

–  Program Manager, General Electric

Why We’re Pumped to Be at INmarket

We think our vice president of sales and marketing, Michael Coscetta, says it best: “Marketing is becoming a data-driven industry. Digital marketing, specifically, has become so complex and so overwhelming that data hold the key to marketing precision and marketing ROI, while providing a positive and more relevant user experience to customers.”

At INmarket,  we hope to learn more about:

  • How to utilize predictive analytics in the way we do marketing.
  • How to utilize predictive analytics to help our customers achieve greater ROI.
  • How vendors and OEMs plan to incorporate predictive analytics and big data into their channel marketing programs for partners.

We’re also excited that Daniel Nissan, president and CEO of StructuredWeb, will be speaking onstage. He’ll be part of a panel discussion, “A Complete Guide to the Universe of Data: What Is Truly Predictive?” Daniel led the development of one of the first ASP (Application Service Provider) systems (what we now know as “SaaS” or “Cloud Computing”). Daniel also created the first integrated Web CMS, e-commerce, CRM, and marketing automation system in the market.

Learn More About Us

Register now for the INmarket conference on July 8 in San Francisco.

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