SAN FRANCISCO, CA–(Marketwired – July 16, 2015) – 6sense, the leading predictive intelligence engine for B2B marketing and sales, has been included by Forrester Research, Inc. in the July 13, 2015 report: “New Technologies Emerge To Help Unearth Buyer Insight From Mountains of B2B Data”.
6sense is leading the way in predictive analytics by measurably improving demand generation and customer acquisition programs for B2B marketing and sales teams. The report provides an overview of the B2B predictive intelligence space, and offers a framework for those looking to pick a vendor to help them optimize marketing and sales workflows to close more business faster.
“B2B marketers have been armed with a wealth of data, but largely lack the ability to put it to work to distinguish prospects that are ‘just browsing’ from those who are looking to buy,” said Amanda Kahlow, CEO and founder of 6sense. “Where 6sense stands alone is in offering the ability to not only predict who the right buyers are, but predict with precision when they are in market to buy. It allows our customers to target more accurately, engage prospects earlier, accelerate the sales cycle and ultimately increase their close rates in a way that is creating unprecedented growth.”
By identifying buyer and time-based intent signals across the greater B2B web and predicting which prospects are ready to buy now, 6sense offers a level of accuracy and insight that is unrivaled in the space. To do this, 6sense’s platform employs time-based intent signals — a key distinction that separates 6sense from legacy lead scoring solutions. Their proprietary “Buyer Intent Network” processes billions of rows of prospects’ activity data each month from search engines, industry trade publications, blogs, forums and communities.
Using this intent data network, 6sense identifies with over 85 percent accuracy the buying stage of every active prospect in its customers’ addressable market. 6sense, is also the only predictive solution to offer product-level insights that help customers cross-sell, enter new vertical markets and engage prospects ahead of their competition.
Most B2B marketers have been unable to leverage data to influence business decisions and marketing strategy. Scott Broomfield, CMO of Xactly, an incentive compensation software vendor, used 6sense’s predictive intelligence engine to identify in-market prospects via their real-time behavioral and intent score. This allowed Xactly’s marketing team to hone their targeting and messaging and decrease the time of MQL to SQL conversion.
6sense has an impressive enterprise customer roster, including Cisco, PTC, NetApp, VMware, NetSuite, CSC, Lenovo, CBS Interactive, Xactly and Blue Jeans among others.