We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. You don’t always see the results you expect when you let data do the driving, but we found the list interesting and insightful. We hope you do too.
The 5 most shared posts of 2015:
Meagen Eisenberg brings more than 19 years of experience in the high-tech industry to her role as CMO of MongoDB. In this exclusive interview, Meagen discusses modern marketing pain points, lists the most cutting-edge tools and technologies for data-driven marketing and offers advice for next-generation marketers.
One of the biggest marketing revelations of 2015 happened at the SiriusDecisions Summit, where analysts Jennifer Ross and Marisa Kopec discussed results from the firm’s newest survey. Turns out, the most frequently cited statistics in sales – that 70% of the buyer’s journey happens before an interaction with a salesperson – is inaccurate. Here’s why, along with 6 takeaways from the biggest B2B marketing event of 2015.
This year, 6sense hosted its inaugural hackathon, DataHack 2015. 65 data scientists and developers participated in a 24-hour coding session that analyzed 14 different publically available datasets. Tasked with the challenge of building predictive models and unearthing insights from the data the teams came up with some pretty amazing insights.
Carla Gentry, self-proclaimed @data_nerd and owner/founder of Analytical Solution, has been in the business for 17 years. In this interview, she shares how data is changing and how it isn’t, alongside why data means knowledge, power and profits for companies more than ever before.
Each year, Dun & Bradstreet and Netprospex analyze “hundreds of companies, thousands of files, and hundreds of millions of records” to come up with the State of Marketing Data report. For busy marketers and business leaders, we’ve done some of the work for you. Here are a few of the key stats from the 2015 State of Marketing Data report that are important for B2B marketers.
If you’re interested in learning more about the future of data-driven marketing check out our Comprehensive Guide to Predictive Intelligence.