“Businesses today are still run by subjectivity. They’re run by the person in the room who has the highest title and the loudest voice. Unfortunately, that doesn’t always correlate with being right.” – Amanda Kahlow
At the recent MIT Technology Conference on February 20, our founder and CEO Amanda Kahlow took the stage with a panel to discuss how artificial intelligence (AI) will change the face of the workplace. The conversation quickly evolved into a big picture look at how AI will disrupt not only the way businesses are run, but who is running them.
The Promise of AI
While many still hold a dystopian view of AI and envision a scenario where machines overpower human intelligence, the truth is that AI is already a crucial tenet of many industries. AI is the cornerstone of workflow automation and mining large data sets for actionable insights. This shift enables organizations to take humans out of process-driven tasks to focus instead on areas where they excel, from research and development to relationship building and customer success.
AI in B2B Marketing
Countless organizations are already witnessing the power of AI, including our data scientists at 6sense, who leverage machine learning to extract meaning from massive amounts of unstructured data. Machine learning allows our team to use customer data to accurately identify the accounts most likely to turn into new clients or upsell, the timeline in which the buying process will happen and what product the prospect is in market for.
B2B marketing and sales teams can then use these insights to enhance all their down-stream campaigns from media targeting and list segmentation to phone blitzes and account executive follow up. In the coming years, the data analytics and predictive analysis made possible with AI are what will set businesses apart competitively.
A Data-Driven Future
More broadly, AI promises to create truly data-driven businesses. During her panel at MIT, Amanda noted that a majority of companies are run by smart, white men. These executives, who are accustomed and conditioned to having their opinions codified as policy, now face the realities of a data-driven culture.
The ability for AI to analyze seas of data with swift cognitive computing will make the “gut instinct” of the loudest executive in the room obsolete. While AI doesn’t have the power to replace executive management, it does hold the promise of taking ego and subjectivity out of the equation for truly data-driven organizations. The end result, we hope, is a more diverse work environment where ideas and people are judged on their merits not their inherent privilege.
“Artificial intelligence is about listening and learning, not bending to egos,” said Amanda Kahlow.