Back To The Basics: Our Top 5 Resources For Getting The Most From Predictive Intelligence


In anticipation of the quarterly and annual goals you’ve set for 2015, now is a good time to think about the technology and tools that will help you achieve them. B2B enterprises are increasingly looking at predictive intelligence to help drive the bottom line this year.

We’ve rounded up our top 5 resources—must-read blogs, videos, and more—to get you started down the road to meeting your 2015 goals.

1. The Differences Between Lead Scoring, Predictive Lead Scoring And Predictive Intelligence – An explanation of the differences between lead scoring, predictive lead scoring and predictive intelligence and what that means for you.

2. Starting 2015 Planning? The Must-Read List for Marketers Considering Predictive Solutions – The top resources (e.g. Forrester Research and SiriusDecisions) for educating yourself on how predictive analytics can fit into your marketing ops and demand gen practices.

3. How Predictive Makes Marketing More Efficient – A quick video on how predictive intelligence can fix the broken B2B lead generation process.

4. How To Use Predictive Intelligence to Target the Right Buyers and Close More Deals – A few tips on what predictive in action can actually do for you and your organization.

5Crystal Ball Series: Predictions for 2015 B2B Marketing and B2B Sales – Industry thought leaders’ predictions for the hottest trends in 2015.

How are you kicking off your year? Send your thoughts and musings to us.

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