B2B ESP Summit is returning to the Four Seasons in San Francisco! From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing.
On July 14th, B2B ESP will host an amazing group of analysts, publishers, marketers and sales leaders who focus their efforts on the new reality of our business and to understand what comes next.
We’re excited to announce that our Full Agenda is live. Here is a sneak peek of what you’ll see at B2B ESP:
ABM in A Data-Driven World – Laura Ramos, VP at Forrester
Something magical is happening in the B2B enterprise world. After generations of inward-looking, feature-focused approaches to building products and providing services, companies are realizing the benefits of being customer-centric. Forrester’s research shows that “businesses who are the first to help customers solve their challenges outdistance their competition by a factor of 3:1.”
That is why account-based marketing has come back into favor as a preferred approach to engaging with prospects and driving revenue. Laura Ramos of Forrester will discuss how changes in the customer-vendor relationship and access to new data and technologies are empowering this approach for marketing and sales.
The Predictive and Publisher Relationship – Heather Berggren, Dell & Mark Howard, Forbes Media
Media spend accounts for a large portion of B2B marketing budgets. To date, marketers have had little visibility into the efficacy and reach of their campaigns. A unique partnership between 6sense and Forbes is laying the groundwork for the future of publisher – client relationships that offers omni-channel visibility and gives marketers unprecedented insight into who their campaigns reach and how target accounts respond to their content.
Heather Berggren and Mark Howard will share how connecting media impressions to target accounts is empowering Dell to make better use of Forbes’ media solutions and deliver a stronger brand experience to their target audience.
Supercharging BDRs and Outbound Sales Processes – Joan Fitzpatrick, NetSuite & Zak Garner, 6sense
Powering outbound sales productivity and pipeline creation is an important part of every B2B company’s revenue plan. For those leading and enabling outbound teams being able to focus and target the activity of their reps on productive conversations is key. Using predictive intelligence to identify accounts in market for relevant products and services, NetSuite has been able to drive $25MM in net-new pipeline in one year.
The Future of Marketing Leadership – Christine Heckart, Brocade
The profile of a successful marketing leader is in a state of flux. The ability to gather relevant data, hire new analytical skill sets and develop processes that make data-driven decision-making a reality will be the hallmarks of future CMOs. What won’t change is that marketing leaders will be responsible for building the growth engines that drive their businesses.
Christine Heckart will take a look at the vision, skills and focus that will define the next generation of great marketing leaders.
The Future is Female
As part of our continued commitment to driving social impact all of this year’s registration fees will be donated to Girl Rising, a global campaign to solve the biggest problems of developing nations. Data shows that educating girls is the smartest investment and the single greatest solution to solving key issues such as hunger, poverty and infant and maternal mortality rates in developing nations.
At B2B ESP all our attendees will have a chance to hear the inspirational story of Girl Rising and the work they do. They will also have a chance to directly support that work of this great organization, as all proceeds from ticket sales for the summit will go directly to Girl Rising.