Best-Selling Author and Top 100 Most Influential Marketer Andrew Davis Joins Event Roster
SAN FRANCISCO, CA–(Marketwired – June 23, 2015) – 6sense today unveiled the agenda for its inaugural INmarket conference, including a speaker roster full of experts in predictive intelligence, B2B marketing and sales from some of the largest global enterprise companies. The conference will take place on July 8, 2015, at the Four Seasons Hotel in San Francisco.
Andrew Davis, a best-selling author who has been named among the top 100 most influential marketers, will open the conference with his talk, “How Brilliant Brands Create a Sudden Urge to Act.” Davis will offer insight on the secrets to creating content that inspires demand, and how to measure the market impact of content so that marketers can own the consumer journey and inspire customers to act in ways that not only drive revenue, but are also predictable and repeatable.
“All of the content at INmarket — from our speakers to our panel discussions — will examine the industry-wide impact of data and predictive intelligence,” said Amanda Kahlow, CEO of 6sense. “Our vision is to make INmarket the conference where the best minds in business architect ways to use the power of data to change how businesses interact with their prospective customers and markets.”
Added Davis, “There are very few events today that create an opportunity for sophisticated marketers to dive into the data-rich world we live in. I can’t wait to spend the day discussing the future of intelligence and learning from the industry’s best.”
Most of the conference’s discussions will center on how data is driving billions of dollars in revenue for B2B marketing and sales. Topics will include:
- “The CMO’s Perspective On How To Compete and Win”
- “Winning the In-Market Prospect: The Sales Leader’s Perspective”
- “How Analytics Help B2B Marketers Thrive In the Age of the Customer”
- “How Lenovo Uses Predictive Intelligence To Expand Into New Markets and Find Greenfield Accounts”
- “Big Data, Little Data and Marketing at the Intersection”
- “How To Build a Data-Driven Organization”
- “The Past And Future of B2B Marketing Technology”
- “New Frontiers of Data-Driven Marketing”
- “How Cisco Made Predictive the Epicenter of All Marketing Activity”
- “What B2B Agencies Are Passionate About For Next-Generation Marketers and How They’ll Help Them Win”
- “A Complete Guide To the Universe of Data: What Is Truly Predictive?”
Other speakers recently added to the agenda include Aaron Darcy, CMO of GE Commercial Software, and Theresa Kushner, vice president of Enterprise Information Management at VMware. The lineup also includes award-winning marketers and industry leaders from Cisco, Forrester, CSC, Salesforce, MongoDB and more.
The conference will also dedicate a portion of its content to how data and predictive technologies can have an impact on greater social issues. Martha Adams, producer of Girl Rising documentary, will talk about how data has shown that educating girls is a proven solution to reduce hunger, poverty, and infant and maternal mortality rates in developing nations.
“In addition to the impact of data on business, part of our day will also focus on finding ways that we can apply the same predictive principles to a greater good,” said Khalow. “Empowering the next generation of girls through education is the smartest investment of our time.”
All INmarket conference registration fees will be donated to Girl Rising, the global campaign to spread awareness of the impact of educating girls.
In addition to 6sense, other INmarket sponsors include Business Online, April Six, DWA, Zift,ReachForce, DemandGen, InsideView, Oceanos, Xactly, Yesware, StructuredWeb,KnowledgeTree, Dun and Bradstreet, FierceCMO, Heinz, Market Research Media,MarketingProfs and SellingPower.