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Pipeline IntelligenceGuide
Operations

The Guide to Pipeline Intelligence

Planning & Forecasting

Can you predict lead flow? Do you know how many leads you need to hit revenue targets? This guide explains how to extend pipeline intelligence to the very beginning of...

The Guide to Empowering BDRs to Help Them ThriveGuide
Sales

Quick Guide: Empowering BDRs to Help Them Thrive

Sales Effectiveness

Get more out of your BDRs, and help them win, even amidst a recession. The key is to hone in on the shrinking pool of companies that are still ready...

The Guide to Using Sales Intelligence to Improve Processes and ResultsGuide
Sales

Quick Guide: Using Sales Intelligence to Improve Processes and Results

Predictive AnalyticsSales Effectiveness

Robust sales intelligence is the difference between good sales processes and wasteful ones. Resolve these five problems in gathering sales intelligence.


Quick Guide: Focusing Your Site on Metrics that MatterGuide
Marketing

Quick Guide: Focusing Your Site on Metrics that Matter

Data ManagementDigital Marketing

Discover the most important website metrics and learn how to adapt your marketing operations and KPIs around improving those key metrics.

The Guide to ABM and GDPR ComplianceGuide
Operations

Quick Guide: ABM and GDPR Compliance

Account-Based ExperienceData Management

Learn the ins and outs of making sure your ABM strategy and campaigns remain GDPR compliant with your helpful guide.

Growth Marketing StrategyGuide
Marketing

Quick Guide: Building a Growth Marketing Strategy

Account-Based ExperienceDigital Marketing

Effective growth marketing is all about experimentation and iteration, but it all starts with the right strategy to progress toward your revenue goals. Determine the right approach for your unique...


The Guide to CDPs, CRMs & DMPsGuide
Operations

Quick Guide: The Differences Between DMPs, CRMs & CDPs

Data Management

Different martech tools offer different advantages during the customer journey. See how a CDP, CRM, and DMP serve different purposes and work together to help your revenue team.

TeamworkGuide
Marketing

Quick Guide: Common ABM Challenges and How to Solve Them

Account-Based Experience

Account-Based Marketing, while highly effective, isn’t turn-key. Here are the most common obstacles, how to see them coming and how to overcome them.

Closer LookGuide
Marketing

The Guide to Account-Based Metrics That Matter

Data ManagementPlanning & Forecasting

This guide will breakdown the new way to measure ABM success for marketing and sales and will highlight the metrics you should be tracking that lead to alignment and more...


Guide
Marketing

The B2B CMO’s Guide to Hiring

Digital Marketing

Recruiting and hiring the best marketers has always been one of the most important — and challenging — jobs for a CMO. This ebook provides hard-earned advice on how to...

Black EmpowermentGuide
Marketing

The Guide to Growth Marketing

Digital Marketing

Discover the power of growth marketing, why it’s the new standard for marketers of all sectors, and see how it combines comprehensive measurement with an iterative approach to tactical execution.

Guide
Marketing

Guide to the Future of B2B Email Marketing With 3 Predictions and Tips on How To Succeed

Digital Marketing

The future of B2B email marketing will focus on artificial intelligence and content personalization. Learn more with these predictions and tactics.