In this ebook, 6sense CMO Latané Conant shares why industry-based benchmarking is the one of best ways for marketing teams to measure success.
Learn how to sell to your own team, showing your teammates how the right ABM solution will help them reach — or exceed — their business goals.
Armed with account-level insights and aligned with marketing on a go-to-market strategy, sales teams get into opportunities quicker and win more deals.
By understanding markets, differentiating brands through CX, and optimizing revenue, CMOs can elevate their roles, writes 6sense CMO Latané Conant.
Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Discover the most impactful ways to build and maintain a successful B2B...
At 6sense, we conducted a short “pulse of the market” survey of B2B marketing leaders during the pandemic. This report provides our key findings, complemented by third-party research when appropriate,...
The Outreach and 6sense integration offers centralized visibility into previously untapped buyer signals. The integration delivers 6sense’s rich AI insights to sales reps without ever having to leave the Outreach...
For decades, B2B marketing was viewed as a cost center. But today, its primary role is to drive direct revenue. Download this report to discover what top-performing marketers are doing...
Discover how world-class revenue technologies can help minimize your ad spend and maximize impact.