EbookEmbrace Benchmarking to Discover How Your Marketing Stacks Up
In this ebook, 6sense CMO Latané Conant shares why industry-based benchmarking is the one of best ways for marketing teams to measure success.
EbookHow to Get Your Team On Board to Implement an ABM Solution Internally
Learn how to sell to your own team, showing your teammates how the right ABM solution will help them reach — or exceed — their business goals.
EbookThe Science of B2B Selling: How Modern Sales Teams Win Deals Now
Armed with account-level insights and aligned with marketing on a go-to-market strategy, sales teams get into opportunities quicker and win more deals.
EbookThe Evolution of the Chief Market Officer
By understanding markets, differentiating brands through CX, and optimizing revenue, CMOs can elevate their roles, writes 6sense CMO Latané Conant.
Ebook8 Rules for Building Successful & Sustainable B2B Communities
Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Discover the most impactful ways to build and maintain a successful B2B...
EbookThe State Of Revenue-Driven Marketing
At 6sense, we conducted a short “pulse of the market” survey of B2B marketing leaders during the pandemic. This report provides our key findings, complemented by third-party research when appropriate,...
EbookSix Ways to Turn Buyer Insights into Revenue with Outreach & 6sense
The Outreach and 6sense integration offers centralized visibility into previously untapped buyer signals. The integration delivers 6sense’s rich AI insights to sales reps without ever having to leave the Outreach...
EbookThe State of B2B Marketing
For decades, B2B marketing was viewed as a cost center. But today, its primary role is to drive direct revenue. Download this report to discover what top-performing marketers are doing...
Ebook5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns
Discover how world-class revenue technologies can help minimize your ad spend and maximize impact.