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BenchmarkingEbook
Marketing

Embrace Benchmarking to Discover How Your Marketing Stacks Up

Account-Based ExperienceDigital Marketing

In this ebook, 6sense CMO Latané Conant shares why industry-based benchmarking is the one of best ways for marketing teams to measure success.

Ebook
Marketing

How to Get Your Team On Board to Implement an ABM Solution Internally

Account-Based Experience

Learn how to sell to your own team, showing your teammates how the right ABM solution will help them reach — or exceed — their business goals.

Ebook
Sales

The Science of B2B Selling: How Modern Sales Teams Win Deals Now

Sales Effectiveness

Armed with account-level insights and aligned with marketing on a go-to-market strategy, sales teams get into opportunities quicker and win more deals.


Ebook
Marketing

The Evolution of the Chief Market Officer

Account-Based ExperienceDigital Marketing

By understanding markets, differentiating brands through CX, and optimizing revenue, CMOs can elevate their roles, writes 6sense CMO Latané Conant.

Ebook
Marketing

8 Rules for Building Successful & Sustainable B2B Communities

Account-Based Experience

Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Discover the most impactful ways to build and maintain a successful B2B...

Ebook
Marketing

The State Of Revenue-Driven Marketing

Account-Based Experience

At 6sense, we conducted a short “pulse of the market” survey of B2B marketing leaders during the pandemic. This report provides our key findings, complemented by third-party research when appropriate,...


Ebook
Sales

Six Ways to Turn Buyer Insights into Revenue with Outreach & 6sense

Sales Effectiveness

The Outreach and 6sense integration offers centralized visibility into previously untapped buyer signals. The integration delivers 6sense’s rich AI insights to sales reps without ever having to leave the Outreach...

Ebook
Marketing

The State of B2B Marketing

Account-Based Experience

For decades, B2B marketing was viewed as a cost center. But today, its primary role is to drive direct revenue. Download this report to discover what top-performing marketers are doing...

Ebook
Marketing

5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns

Digital Marketing

Discover how world-class revenue technologies can help minimize your ad spend and maximize impact.