6sense Named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024
In this report, Forrester analysts recognize a significant shift in B2B marketing, compelling leaders to combine the strengths of legacy tools in a single, more efficient revenue marketing platform.
6sense was identified as a Leader in the evaluation.
Forrester Research recently evaluated twelve B2B revenue marketing platform providers, using 23 rigorous criteria to research, analyze, and score them. 6sense was identified as a Leader in the evaluation.
According to the report, B2B organizations should look for revenue marketing platforms that:
- Offer data management, unification, and identity resolution capabilities.
- Seamlessly orchestrate customer interactions across multiple channels.
- Support and prioritize buying group capabilities on the roadmap.
“6sense differentiates on advanced analytics, deep insights, and robust engagement.”
Additional Insights From the Report
“6sense has successfully leveraged its historical strengths in insights, analytics, and ABM to build a comprehensive platform for effective lifecycle revenue marketing.”
“The 6sense solution also includes impressive innovations such as AI-powered conversational email, prescriptive analysis and next-best-action recommendations, and generative AI (genAI) account engagement summaries.”
“6sense scored consistently high in functional capabilities, led by the solution’s cutting-edge use of AI and predictive analytics, which use its embedded customer data platform (CDP) and proprietary data to identify buying intent and prioritize high-value accounts and opportunities.”
Do Business
with a Leader
We believe that being named a Leader by Forrester validates the immense value that 6sense customers realize every day.
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