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Home / Partners / Technology Partners / TrustRadius Partner

6sense + TrustRadius

Delivering on the RevTech Revolution promise, 6sense continues to combine multiple intent data sources – including our proprietary keyword-based intent – to enable advanced segmentation, create engaging customer experiences and allow B2B teams to predictably deliver on revenue targets.

Differentiated Insights into Buying Signals

6sense is the only account-based platform that integrates TrustRadius intent data to enable marketing, sales, and ops teams to build audience segments for data exploration, personalizing buyer experiences, and triggering campaigns and outreach. 

  • Intent data from TrustRadius is dynamic and allows revenue teams to stay informed in real-time as accounts research their category, product, and even competitors. 
  • Visibility into account research on TrustRadius helps teams uncover new prospective accounts, identify account expansion opportunities, and minimize risks for churn, while also signaling relevant engagement tactics with accounts to advance accounts through the buyer journey.
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“We always saw great results using TrustRadius intent data within 6sense prior to this integration. This integration makes intent data and segmentation a more scalable strategy for our team. The fact that the data is dynamic is a game changer for making highly-targeted segments that are evergreen.”

Alex McWethy
Director of Demand Generation , WatchGuard Technologies

The 6sense TrustRadius integration enables revenue teams to:

Increase Visibility into the Dark Funnel

Direct integration of intent data from TrustRadius is readily available within the 6sense platform to build audience segments for data exploration efforts, to personalize buyer experiences, and trigger campaigns and outreach. Seamless access, without requiring manual uploads, enhances efficiency allows for scaled segmentation

Dynamically Target & Engage In-Market Accounts

Revenue teams stay informed with real-time visibility into account research on TrustRadius helping uncover new prospective accounts to target, highlighting opportunities for account expansion, minimizing risk for churn and allowing B2B teams to predictably deliver on revenue targets.

Aggregate Multiple Intent Data Sources

TrustRadius intent data supplements 6sense’s proprietary and unlimited keyword-based intent by providing product comparison intent data with every 6sense platform subscription. TrustRadius intent customers can also integrate product and category-specific intent data.

“Over 15% of our accounts increased the buying stage when we integrated TrustRadius intent data in 6sense. It really helps move accounts down the buyer’s journey.”

Emily Ross
Sr. Manager of Demand Generation , Planful
6sense

Create, manage and convert pipeline to revenue with 6sense Revenue AI™.

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