May 01 2022

Why The Evolution Of ABM Is Creating Both Confusion And Opportunity For B2B Marketers

As the Forrester B2B Summit gets underway today, marketers will be assembling to discuss the latest changes in technologies that help them do their jobs more effectively. And no category...

As the Forrester B2B Summit gets underway today, marketers will be assembling to discuss the latest changes in technologies that help them do their jobs more effectively. And no category has gone through more changes over the past two years than the tools for account-based marketing (ABM). And the changes aren’t finished!