Feb 24 2021

When Wine Meets Marketing: A Formula For Telling Your Product’s Story

I love a good wine tasting. When we could do those in-person, it was one thing — I’d half-listen to the spiel about the floral notes of the cabernet I...

I love a good wine tasting. When we could do those in-person, it was one thing — I’d half-listen to the spiel about the floral notes of the cabernet I was sampling. But lately, I’ve been on virtual wine tastings, and I’ve noticed that I’ve started following along with the wine’s story: the history of the region, the soil and the weather. Vintners talk about their varieties of grapes and the generations of family who’ve tilled the land. There’s a story behind every bottle.