Jul 19 2022

What Should You Keep in Mind BEFORE Kick Starting an ABM Program?

B2B buyers in the SaaS market today are spoilt for choice and some would agree that they have far too many tech solutions to choose from. Moreover, the fact that...

B2B buyers in the SaaS market today are spoilt for choice and some would agree that they have far too many tech solutions to choose from. Moreover, the fact that most buyers prefer spending majority of their buying journey doing their own research and evaluation about a service or product before investing in it or before even reaching out to the brand in concern to have a conversation with a brand representative makes it more challenging to ensure marketing and sales teams follow the right steps to keep engaging these potential buyers from their end.