Sep 20 2022

What is the intent of intent data?

In an online world, what is intent, and, more importantly, what is the data? Intent is always a hot topic of debate - just because someone visits your website, downloads...

In an online world, what is intent, and, more importantly, what is the data? Intent is always a hot topic of debate – just because someone visits your website, downloads something or attends an event, does this mean that person is a “hot lead” and ready to buy?